Microsoft Clarity has launched Inactive Pages, a feature that identifies website pages with no visits in the past 12 months. This offers insights usually found in expensive SEO tools. It allows website owners to optimize content, improve SEO, enhance user experience, and reduce costs by removing outdated pages. To use it, create a Clarity project, access the Inactive Pages report, analyze the data, and decide on necessary actions.
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Microsoft Clarity introduces Attention Maps to enhance website performance by visualizing user engagement. This feature highlights areas where users spend time, using color gradients to indicate attention levels. Key metrics include average time spent, session length percentage, and heatmap visualization. Users can install the Clarity tracking code, access Attention Maps, and analyze data to optimize content placement.
Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.
Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.
Clarity SDK 3.0 offers enhanced flexibility and control for Android, iOS, and React Native developers. Key features include Smart Events for automatic detection of user actions, Funnels for visualizing user journeys, Data Capture Rules for efficient data management, iOS 18 support for session recordings, custom screen names for personalized sessions, and on-demand session control with the StartNewSession API. These updates optimize analytics.
Microsoft Clarity has launched an update to its Wix integration, embedding its analytics and user behavior tracking features within the Wix platform. It focuses on streamlining website analytics. Key features include automatic project creation and linking, detailed site performance metrics, session recordings, heatmaps, and AI insights. This integration allows website owners to optimize their sites efficiently.
Microsoft Clarity has announced a major update to its integration with WordPress, bringing all of Clarity’s features directly into the platform. New features include automatic project creation and linking, a comprehensive Clarity Dashboard, session recordings, heatmaps, and Clarity Chat. This integration allows users to analyze and optimize user interactions without leaving WordPress, enhancing website performance and user experience.
Microsoft Clarity has announced an enhanced integration with Webflow, embedding all Clarity features directly into Webflow. Users can now create and link projects, access a comprehensive dashboard, view session recordings, analyze heatmaps, and interact with Clarity via chat. This seamless integration eliminates the need to switch between platforms, streamlining the process of analyzing and optimizing user interactions on websites.
Microsoft has introduced Predictive Heatmaps in its Clarity web analytics tool, using AI and machine learning to forecast user interactions on websites. The tool predicts user clicks, scrolls, and time spent, leveraging historical data for future behavior insights. It helps in proactive design, conversion optimization, and informed redesigns. Users can access it through Clarity, upload a URL, and review the heatmap for high interaction areas.
