
Microsoft Clarity Launches Bot Traffic Feature to Reveal Real User Behavior
2 days ago
Microsoft Clarity introduces a Bot Traffic feature to help users identify and quantify non-human traffic skewing website analytics. Bots can inflate sessions, distort user journeys, and cause misleading data, impacting decisions on product and marketing. The new dashboard card shows bot activity percentages and anomalies, enabling marketers, product teams, and developers to get cleaner data and better insights. Available now with no extra setup.