Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.
Clarity SDK 3.0 offers enhanced flexibility and control for Android, iOS, and React Native developers. Key features include Smart Events for automatic detection of user actions, Funnels for visualizing user journeys, Data Capture Rules for efficient data management, iOS 18 support for session recordings, custom screen names for personalized sessions, and on-demand session control with the StartNewSession API. These updates optimize analytics.
Microsoft Clarity has launched an update to its Wix integration, embedding its analytics and user behavior tracking features within the Wix platform. It focuses on streamlining website analytics. Key features include automatic project creation and linking, detailed site performance metrics, session recordings, heatmaps, and AI insights. This integration allows website owners to optimize their sites efficiently.
Microsoft Clarity has announced a major update to its integration with WordPress, bringing all of Clarity’s features directly into the platform. New features include automatic project creation and linking, a comprehensive Clarity Dashboard, session recordings, heatmaps, and Clarity Chat. This integration allows users to analyze and optimize user interactions without leaving WordPress, enhancing website performance and user experience.
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Microsoft Clarity has announced an enhanced integration with Webflow, embedding all Clarity features directly into Webflow. Users can now create and link projects, access a comprehensive dashboard, view session recordings, analyze heatmaps, and interact with Clarity via chat. This seamless integration eliminates the need to switch between platforms, streamlining the process of analyzing and optimizing user interactions on websites.
Microsoft has introduced Predictive Heatmaps in its Clarity web analytics tool, using AI and machine learning to forecast user interactions on websites. The tool predicts user clicks, scrolls, and time spent, leveraging historical data for future behavior insights. It helps in proactive design, conversion optimization, and informed redesigns. Users can access it through Clarity, upload a URL, and review the heatmap for high interaction areas.
Microsoft Clarity has launched an official YouTube channel featuring a series of tutorial videos to help users understand and utilize its behavioral analytics tool. Topics include data privacy, setting up Clarity for websites and mobile apps, navigating the dashboard, using filters, heatmaps, session recordings, and more. Videos will be released throughout the year. Subscribe to stay updated.
Microsoft's new 'User Intent' feature for Clarity categorizes visitors into Low, Medium, and High Intent Sessions based on engagement signals like session length and clicks. Integrated into the Clarity dashboard, it allows detailed traffic analysis and filtering. It helps evaluate campaign effectiveness, identify low intent issues, convert medium intent users, and understand user behavior and content relevance.
Microsoft Clarity has added two new dashboard widgets for the Food Blog industry, including the Clarity Recipe Widget. This tool provides insights into user interactions with recipe posts and cards, tracking metrics like sessions, clicks, and views. It helps food bloggers optimize engagement, refine content layout, and enhance monetization strategies through ads, affiliate marketing, and sponsored posts, using session recordings and heatmaps for deeper analysis.
