Microsoft Clarity introduces AI Citations (beta), offering end-to-end visibility of how content is cited in AI-generated answers and drives AI-referred traffic. It unifies signals from Bing Webmaster Tools and Clarity, showing citation activity, query volume, and page citations. This helps brands understand their influence in AI answers, optimize content, and monitor AI visibility trends. Access is by invitation.
Microsoft Clarity introduces a beta feature called AI Bot Activity, revealing how AI assistants, search crawlers, and automated agents interact with your site. It shows which bots access your content, how often they crawl, and which pages get the most automated visits. This feature aims to provide visibility into automated web activity, helping teams make informed decisions. Available now in Dashboards → AI Visibility → Bot Activity.
Clarity added City and State metrics to dashboard cards, improving local traffic insights beyond country-level data. Users can now compare traffic by city and state easily, helping identify strong regions and target local audiences. This update meets user demand for detailed geographic data, enabling better regional analysis and marketing optimization directly from the dashboard.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
Clarity Highlights transforms long session recordings into short, insightful clips by automatically surfacing key user interactions like taps and clicks. It filters out uneventful content, enabling faster review and decision-making. This feature makes insights accessible to all stakeholders, improving collaboration and speeding up responses to user needs. Available now for web recordings in Clarity.
Microsoft Clarity's new Notes feature lets users comment directly on session recordings, eliminating manual note-taking and screenshots. Notes help teams collaborate by keeping comments in context, reducing confusion and delays. Integrated with Labels, Notes allow easy filtering and organization of insights. This tool replaces scattered communication methods, streamlining workflows for teams of any size and making insights easier to find and act on.
Microsoft Clarity now supports custom Trusted Types policies, enhancing security by allowing developers to define their own policies to prevent XSS attacks. This update offers flexibility in handling content, improves compliance, and maintains functionality. Developers can create policies using trustedTypes.createPolicy() and update the Clarity tag with a trustedTypes parameter. Unsupported browsers fall back to default behavior.
Microsoft Clarity is a free analytics tool for WordPress that offers heatmaps, session recordings, and engagement metrics to help site owners understand visitor behavior. The latest update simplifies setup with automatic project creation, direct setup redirection, built-in sign-in options, and an embedded dashboard within WordPress. Users can install the plugin, activate it, sign in, and start viewing insights immediately from their dashboard.
Microsoft Clarity and UserFeedback combine quantitative and qualitative data to improve website user experience. Clarity offers free behavior analytics like heatmaps and session recordings, while UserFeedback provides on-site surveys for direct user input. Together, they help identify and understand user frustrations, diagnose issues, and optimize sites effectively. Integration enables faster, smarter UX decisions for WordPress users.
Microsoft Clarity integrates with Shopify to help ecommerce businesses optimize the customer journey by tracking user behavior with heatmaps, session recordings, and engagement insights. It monitors the entire funnel, including checkout, tracks key metrics like abandonment and product views, and helps identify friction points. Clarity also improves ad spend decisions by analyzing user behavior from paid ads. It is free and easy to install.
