Josh Silverbauer

Top Creator

Josh Silverbauer is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator

United States

31 Swipes

About

Josh Silverbauer is a technical architect and strategist specializing in web analytics and strategy. He has collaborated with numerous companies to optimize data configuration and enhance customer experiences. In addition to his professional expertise, Josh is also a rock opera writer, blending his passion for music with his technical skills. His unique combination of talents makes him a dynamic and innovative professional in his field.

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

13 days ago

Google Analytics

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Conversion Maps in Microsoft Clarity Now Available for More Online Stores

21 days ago

Microsoft Clarity

Conversion Maps in Microsoft Clarity is now available for most online stores, having previously been exclusive to Shopify since July 2023. After a temporary removal, it has returned for many online stores. The feature utilizes machine learning to link purchase events to user interactions, requiring a valid dataLayer or a standard e-commerce platform. Users can access it in the heatmaps under the Conversion tab.

Microsoft Clarity Announces Integration with Google Ads

3 months ago

Google Ads Microsoft Clarity

Microsoft Clarity announced a Google Ads integration, marking its first venture into advertising analytics. A new dashboard will display key campaign metrics and allow seamless switching between Clarity and Advertising views. Enhanced analytics will track impressions, CTR, CPC, CVR, CPA, and Clarity session data. Advanced tools will enable sorting by intent and provide access to heatmaps and session recordings linked to Google Ads campaigns.

Microsoft Clarity Enhances Screenshot Navigation with Streamlined Selector

4 months ago

Microsoft Clarity

Microsoft Clarity has upgraded its "Change Screenshot" feature to improve website snapshot navigation. The October update addresses user experience challenges with streamlined navigation, faster snapshot selection, improved visibility past cookie banners, and a more efficient browsing interface. It resolves issues like bulky navigation, time-consuming scrolls, and limited snapshot visibility. The improvements provide faster access to snapshots.

Looker Studio Enhances Date Picker Interface

5 months ago

Looker Studio

Looker Studio has introduced a new date picker interface to streamline report configuration for data analysts and report builders. The update features a dropdown menu system with organized submenus, enhancing the date range selection experience. Report creators can quickly access predefined date ranges through a hierarchical menu, reducing clicks and improving organization. The new interface retains all existing date range capabilities.

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Google Analytics 4 Introduces New Features and Interface Improvements

7 months ago

Google Analytics

Google has enhanced Google Analytics 4 (GA4) with new features. The "Plot Rows" button allows detailed visualizations. A dedicated transaction report simplifies data review. Users can mark key events directly from the Events report. Automatic anomaly detection flags unusual patterns with a 48-hour delay. Updated User and Session report templates focus on user-specific and session-related metrics. These updates aim to improve data analysis and reporting experience.

Microsoft Clarity Introduces AI-Powered Copilot Chat in Private Preview

8 months ago

Microsoft Clarity

Microsoft announced Copilot Chat for Microsoft Clarity, offering AI-powered conversational analytics. Users can query Clarity data in natural language to get insights on bounce rates, user behavior, page performance, and engagement metrics. It supports various questions, follow-up queries, and filter validation. Currently in private preview with 80% accuracy, it will soon be available to all users, making Clarity more accessible and valuable.

Piwik PRO Enhances GTM Template with New Features

8 months ago

Piwik

Piwik PRO has updated its Google Tag Manager (GTM) template, adding features like extended event types, e-commerce event integration, custom dimensions, and enhanced privacy settings. These updates offer more flexibility and functionality for GTM users, aligning closely with advanced analytics needs and GA4 setups. The improvements show Piwik PRO's commitment to privacy-conscious analytics solutions that integrate well with existing marketing technology stacks.

Microsoft Clarity Adds Recipe Post & Recipe Card Widgets for Food Blogs

8 months ago

Microsoft Clarity

Microsoft Clarity has added two new dashboard widgets for the Food Blog industry: Recipe Post and Recipe Card. These widgets provide insights into recipe-specific pages, such as the average time it took for users to click "jump to recipe" and the number of people who clicked it. This niche update offers valuable data for food bloggers.

Josh Silverbauer

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