Piwik News & Updates for December 2024

Piwik PRO Enhances GTM Template with New Features

5 months ago

Piwik PRO has updated its Google Tag Manager (GTM) template, adding features like extended event types, e-commerce event integration, custom dimensions, and enhanced privacy settings. These updates offer more flexibility and functionality for GTM users, aligning closely with advanced analytics needs and GA4 setups. The improvements show Piwik PRO's commitment to privacy-conscious analytics solutions that integrate well with existing marketing technology stacks.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Piwik Pro Introduces Customizable Real-Time Reporting

6 months ago

Piwik

Real Time Report is coming to Piwik Pro, offering customizable real-time analytics with a variety of chart types, dimensions for live metrics, and comprehensive visitor and hit metrics. This feature will benefit businesses by enabling instant monitoring and quick decision-making. Key steps for effective real-time reporting include defining objectives, selecting the right vendor, customizing dashboards, and ensuring data quality.

Comprehensive Guide to Sharing Piwik Pro Dashboards and Reports

7 months ago

Piwik

The guide outlines seven ways to share Piwik Pro analytics data: sharing the report URL, using the report's share feature, the Public Share Option, setting up scheduled reports, exporting and downloading data, using Looker Studio, and the Reporting API call Option. Each method has its benefits and limitations. The sharing methods cater to different needs, such as sharing with colleagues, clients, or for public access.

Customized Chart with Perspective Effect Designed Using Looker Studio and Piwik Pro

7 months ago

Piwik Looker Studio

The article discusses a custom chart created using Looker Studio and Piwik Pro's graphical charter. The author used a simple data set and various components like bar charts, dropdown controls, parameters, images, and calculated fields to design a perspective effect that dynamically compares two months of data from Piwik Pro's demo account. The author plans to enhance this visualization in the future and experiment with more optical illusions. The shared report can be accessed in Looker Studio.

Exploring 'Quick Filters' in Piwik Pro Analytics: A Detailed Guide

7 months ago

Piwik

Piwik Pro Analytics' 'Quick Filters' simplifies data analysis by allowing filters at the report level. It's used for temporary data filtering without altering collected data. Compatible only with table types of reports, it provides enhanced filtering flexibility compared to the report search filter. It supports multiple filter conditions, using a top-to-bottom condition approach. Despite some limitations, workarounds exist for each.

Navigating the 'Cookieless Future': Impact on Digital Advertising and Emerging Alternatives

8 months ago

Piwik

Despite the shift away from third-party cookies due to privacy concerns, first-party cookies will remain integral. The end of third-party cookies will impact digital advertising, necessitating new user tracking and targeting methods. Alternatives include Google's Privacy Sandbox, contextual targeting, data clean rooms, and cookieless identifiers like universal IDs. Marketers should focus on first-party cookies and data collection to balance privacy with effective marketing.

Piwik Pro Report: Identify Tracked Domains + Performance Insights

8 months ago

Piwik

The blog post offers a tutorial on using Piwik Pro Analytics report to identify tracked domains and derive performance insights. It helps ascertain if test data from a staging website is recorded in a live Piwik Pro project, identify domains not collecting data or shouldn't be, and detect if tracking code is used on spammy domains. It also covers Piwik Pro's security features that limit external data collection, their drawbacks, and the use of Piwik Pro alerts for data quality monitoring.

Reporting In Piwik Pro Analytics [What Options Do You Have?]

9 months ago

Piwik

New Piwik Pro blog details the various reporting capabilities of Piwik Pro Analytics, including its integration with BI and Reporting tools like Tableau, Looker Studio, Power BI, etc. It also explains how Piwik Pro can fit into your organization's reporting environment. Last week, a Piwik Pro e-commerce tracking checklist and updated tracking templates were launched, with links available in the comments.

Learn to Build a Piwik PRO Dashboard in Under 20 Minutes

9 months ago

Piwik Data Visualization

The video tutorial guides on building a Piwik PRO dashboard using its free core plan. It uses ecommerce demo data and covers adding and customizing widgets like line charts for traffic and revenue, pie charts for device analysis, and flat tables for campaign and product evaluation. It also provides tips on metric and dimension customization to meet analytical needs. The presenter humorously notes eating all pies mentioned.

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