Piwik PRO has released a significant update to its Google Tag Manager (GTM) template, introducing several new features that expand functionality and improve integration with other tools.

Key Enhancements

1. Extended Event Types:

   • Now includes custom events and goal conversions
   • Provides more comprehensive tracking options

2. E-commerce Event Integration:

   • Automatic detection of GA4 dataLayer events
   • Streamlines e-commerce tracking setup

3. Custom Dimensions:

   • Ability to set and delete custom dimensions
   • Support for attaching custom dimensions to specific events

4. Enhanced Privacy Settings:

   • New IP and device data collection modes
   • Option to use Google Consent Mode's analytics_storage as the source of truth

Implications for Users

This update offers GTM users more flexibility and functionality within the Piwik PRO ecosystem. While the native Piwik PRO tag manager still provides additional benefits, this enhanced GTM template opens up new possibilities for those preferring to work within GTM.

The improvements in e-commerce tracking, custom dimension handling, and privacy settings align Piwik PRO's GTM offering more closely with advanced analytics needs, particularly for users familiar with GA4 setups.

These enhancements demonstrate Piwik PRO's commitment to providing robust, privacy-conscious analytics solutions that integrate well with existing marketing technology stacks.