Microsoft Clarity is rolling out new features that will let users connect their Google Ads directly to the platform. These changes will appear over the next few months.
New Advertising Dashboard
The integration introduces a dedicated advertising dashboard that will provide:
- Key campaign metrics display
- Detailed performance analysis
- Seamless dashboard switching between Clarity and Advertising views
Enhanced Analytics Features
The update includes comprehensive advertising metrics tracking:
- Impressions
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Clarity session data
Advanced Campaign Analysis
Microsoft Clarity's new features include innovative campaign analysis tools:
- Campaign sorting by intent to measure site engagement
- Direct access to heatmaps and session recordings grouped by Google Ads campaigns
- Integration of Clarity sessions with campaign performance data
This integration represents Microsoft Clarity's strategic expansion into advertising analytics, offering users a more comprehensive understanding of their advertising performance and user behavior.
