Microsoft Clarity has introduced an enhanced Smart Events Integration with HubSpot, enabling businesses to track and analyze website user behavior directly within their CRM dashboard.
Smart Events combines multiple data signals to capture specific user interactions on websites. These high-level user actions can include:
- Purchase completions
- Contact form submissions
- Add to cart actions
The updated integration provides real-time user tracking, allowing immediate access to smart events and corresponding session moments within HubSpot for rapid analysis and decision-making.
The integration requires two primary setup steps:
- Adding the Clarity tracking code to the website
- Connecting the Clarity project to HubSpot account
Accessing Smart Events Data
Users can view Smart Events data in HubSpot by:
- Accessing contact records in the contact list
- Examining smart events in the activity section
- Expanding the Clarity timeline event card
- Clicking on specific events to view Clarity recordings with highlighted event moments
Business Benefits
The integration delivers several key advantages for businesses:
- Streamlined Analysis: Direct access to session recordings
- Pattern Recognition: Improved identification of user behavior trends
- Actionable Insights: Data-driven improvements for enhanced business outcomes
This enhancement represents Microsoft's continued effort to bridge the gap between website analytics and customer relationship management, providing businesses with comprehensive user behavior insights.
