HubSpot News & Updates for February 2025

Microsoft Clarity Enhances HubSpot Integration with Smart Events Tracking

22 days ago

Microsoft Clarity has enhanced its Smart Events Integration with HubSpot, allowing businesses to track user behavior on their websites within the CRM. Smart Events captures key actions like purchases and form submissions. The integration provides real-time tracking for quick analysis. Users must add Clarity's tracking code and link it to HubSpot. Smart Events data is accessible in contact records and activity sections, offering streamlined analysis and actionable insights.

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

HubSpot Unveils Breeze AI Copilot, Agents, and Customer Intelligence

5 months ago

HubSpot

HubSpot introduces Breeze, an AI-powered tool with Copilot, Agents, and customer intelligence. Breeze includes Copilot, an AI companion for productivity; Agents, AI experts for task automation; and over 80 AI features across the platform. Breeze aims to unify marketing, sales, and service teams with AI that is easy to use and fast to deliver results. Breeze Copilot assists with tasks, while Breeze Agents automate work.

Google Walks Away from HubSpot Deal; Talks Ended Weeks Ago

7 months ago

HubSpot

Google parent Alphabet decided not to pursue a takeover of online marketing software company HubSpot weeks ago. Talks between the companies never advanced to due diligence and ended after initial discussions. HubSpot's shares fell 12% while Alphabet's rose 1.2%. A potential $25 billion deal would have been Alphabet's largest and faced antitrust scrutiny. HubSpot specializes in inbound marketing, but customer demand has weakened due to economic concerns.

HubSpot Launches Investigation into Customer Account Hacks

7 months ago

HubSpot

HubSpot is investigating a cybersecurity incident involving unauthorized access attempts on a limited number of customer accounts. Chief Information Security Officer Alyssa Robinson stated that the company has initiated incident response procedures and is contacting affected customers to revoke access and protect data. The extent of the breach and the number of affected customers remain unclear. HubSpot has over 216,000 clients, including Discord and Eventbrite.

Microsoft Clarity Now Integrates with HubSpot

8 months ago

HubSpot Microsoft Clarity

Microsoft Clarity now integrates with HubSpot, allowing access to session recordings and Clarity data within HubSpot. This integration enhances user insights, streamlines workflows, and improves preparedness by providing a comprehensive view of user behavior. It simplifies data access, aiding in decision-making and optimizing user interactions. The setup is straightforward, involving activation from both Clarity and HubSpot platforms.

Google's $30B HubSpot Acquisition Aims to Challenge Microsoft in Cloud Market

8 months ago

Google Ads HubSpot +1 more

Google parent Alphabet is advancing in its bid to acquire the $30 billion marketing software company HubSpot, its largest-ever acquisition, aiming to compete with Microsoft in the cloud applications market. Google, the third-largest cloud services provider, lags behind Microsoft and Amazon. Reports of the acquisition boosted HubSpot shares by 11%. While Google is still behind in the cloud market, it is more competitive with Microsoft in AI. Talks are ongoing with no deal reached yet.

Master Tracking Hubspot Bookings via Google Analytics 4 & Tag Manager

9 months ago

HubSpot Google Analytics +1 more

The article provides a guide on tracking Hubspot booking form submissions with Google Analytics 4 (GA4) and Google Tag Manager (GTM). It involves adding an event listener in GTM to capture successful bookings, sending this information to the Data Layer, and creating a GA4 tag to collect and send this data to GA4. The guide also includes instructions on testing, creating GA4 events, triggers, parameters, and finding the data in GA4 reports.

HubSpot Unveils Spotlight: New Service Hub, Content Hub, and 100+ Product Updates

10 months ago

HubSpot

HubSpot's new Spotlight introduces an updated Service Hub and Content Hub, along with over 100 product updates. The Service Hub aims to transform customer support into revenue drivers, offering tools for improved operations and customer retention. The Content Hub provides a solution for content marketing, including AI content creation. Commerce Hub expands globally in partnership with Stripe, offering local payment methods and multicurrency capabilities.

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Exclusive: Google parent Alphabet weighs offer for HubSpot

10 months ago

HubSpot Paid Social +1 more

Alphabet, Google's parent company, is considering making a bid for HubSpot, an online marketing software company valued at $35 billion. This potential acquisition, which would be Alphabet's largest, is being discussed with Morgan Stanley, including the possible antitrust implications. No official offer has been made yet. If successful, this acquisition would expand Google's customer relationship management software offerings and enhance its cloud computing business.

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