Microsoft Clarity now integrates with HubSpot, allowing users to access session recordings directly from the HubSpot contact timeline and view Clarity data within HubSpot. This integration enhances user insights, streamlines workflows, and improves preparedness for marketing and sales teams.

Why This Integration Matters

The integration combines Clarity’s session recording capabilities with HubSpot’s CRM and marketing automation tools, providing a comprehensive view of the customer journey.

Key Benefits of the Integration

• Enhanced User Insights: Access session recordings directly from HubSpot to understand user behavior and identify pain points in real-time.

  • Example: Watch a user's journey to pinpoint issues if they fill out a form but don't make a purchase.

• Streamlined Workflow: Consolidate data in one platform, saving time and enabling cohesive decision-making.

  • Example: Sales teams can see how leads interact with the website directly within HubSpot, tailoring their outreach for better conversion rates.

• Better Preparedness: Gain comprehensive user behavior insights to refine strategies and improve user experience.

  • Example: Analyze user behavior on underperforming landing pages and optimize them using Clarity’s recordings.

How to Get Started

• From Clarity:
  1. Go to Clarity project settings.
  2. Navigate to the integrations tab and activate HubSpot.
  3. Choose the HubSpot project to link with Clarity.
• From HubSpot:
  1. Go to the Contacts hub and select a contact.
  2. Open filters and ensure Microsoft Clarity is chosen.
  3. View session recordings of contacts directly in HubSpot.

The Clarity and HubSpot integration provides valuable insights for marketing, sales, and customer support teams, driving data-driven decisions and improving user engagement and conversion rates. Learn more about the integration in the documentation and try it out for yourself.

For more details, check out Clarity documentation.