Paid Social News & Updates for January 2025

Pinterest Launches AI and Automation Features in New Performance+ Suite

3 months ago

Pinterest is introducing new AI and automation features to enhance advertising campaigns. The Pinterest Performance+ suite offers tools for Consideration, Conversions, or Catalog Sales, optimizing targeting, budget management, and bidding. Early tests show significant improvements in cost per acquisition and click rates. New creative tools enhance product images, and Promotions feature personalized, branded shopping recommendations.

Pinterest Joins the AI Race with Its New Ad Campaign, Performance+

7 months ago

Paid Social Pinterest

Pinterest is launching Performance+, an AI-powered media buying tool similar to Meta Advantage+ and Google Performance Max. It promises over 10% improvements in cost per acquisition and cost per click, reducing campaign creation time by 50%. Advertisers set inputs like budget and target demographics, while Performance+ manages placements. Despite skepticism, Pinterest's ad revenue is projected to rise by 17.2% this year.

India's New Ad Rules: Self-Declaration Certificates Mandatory from June 18, 2024

7 months ago

TV Ads Paid Search +2 more

Starting June 18, 2024, all new ads in India must include a 'self-declaration certificate' confirming compliance with guidelines and no misleading claims. This applies across TV, radio, print, digital, and online platforms while existing ads are exempt. From June 4, 2024, advertisers can submit these certificates via the Broadcast Seva Portal and the Press Council of India’s portal. The mandate presents challenges, especially for digital ads. Industry groups suggest yearly declarations instead.

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Canva Create 2024: Introducing a whole new Canva

8 months ago

Amazon Ads Paid Search +2 more

Canva has launched a redesigned platform to improve workplace productivity and collaboration. The update includes a new editing experience, Canva Enterprise for large organizations, Canva Courses for internal communication, and Canva Work Kits for various teams. Additionally, new AI-powered features such as Text to Graphic, personalized tone of voice, and enhanced video editing tools have been introduced.

Rethinking Ad Investment: Moving Beyond Brand vs Performance Model

8 months ago

Marketing Industry CTV +2 more

Thinkbox Profit Ability has conducted new research that aims to challenge the traditional 'brand vs performance' ad investment model. According to Jane Christian, who works for EssenceMediacom UK, it is suggested to focus on scale efficiency and time for an optimal media mix. The recent research highlights that all media types perform well in both the short and long term. However, some media types have a greater carryover effect than others. Furthermore, it reaffirms that the full impact of adve...

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Meta Ads Update: Start/End Date Feature Now Available at Creatives Level

9 months ago

Meta Ads Paid Social

New update on Meta Ads now allows users to schedule campaigns with the Start date/End date feature at the Creatives level. This is particularly useful for those running time-limited ads or offers, eliminating the need to manually stop them at midnight.

TikTok Promote Now Brings Best of Mobile and Desktop Experience

9 months ago

TikTok Paid Social

TikTok's Promote now integrates with TikTok Ads Manager, offering a seamless mobile-to-desktop experience. This enhanced tool helps small businesses boost content directly in the app, gain followers, boost traffic, discover new audiences, and drive sales. Post-campaign insights help refine future campaigns. The integration allows easy desktop management of campaigns, billing funds, and reporting.

Understanding Ad Targeting: A Comprehensive Guide to Facebook/Meta Ads

9 months ago

Paid Social Meta

Ad targeting in Facebook/Meta ads involves defining the audience using various parameters. These can be combined using Boolean logic to manage audience size. The Campaign Budget Optimization feature allows multiple audiences to compete for a shared budget, favoring the best performer. The campaign goal guides ad optimization, with each conversion enhancing Meta's learning model. Effective audiences strike a balance between efficiency and scale, and necessitate a high-quality data connection.

LinkedIn Ads Experiences Weekend CPC Bug, Users Urged to Seek Compensation

9 months ago

Paid Social LinkedIn

Over the past weekend, LinkedIn Ads experienced a bug causing Cost Per Click (CPC) rates to be significantly higher than manual bids. Upon checking client accounts, it was found that 8 out of 12 had increased CPC prices. The recommended action is to contact LinkedIn Ads support to request a credit for the overcharge.

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