Samarth Madan

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India's New Ad Rules: Self-Declaration Certificates Mandatory from June 18, 2024

9 months ago

Starting June 18, 2024, all new ads in India must include a 'self-declaration certificate' confirming compliance with guidelines and no misleading claims. This applies across TV, radio, print, digital, and online platforms while existing ads are exempt. From June 4, 2024, advertisers can submit these certificates via the Broadcast Seva Portal and the Press Council of India’s portal. The mandate presents challenges, especially for digital ads. Industry groups suggest yearly declarations instead.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.