Samarth Madan

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India's New Ad Rules: Self-Declaration Certificates Mandatory from June 18, 2024

1 years ago

Starting June 18, 2024, all new ads in India must include a 'self-declaration certificate' confirming compliance with guidelines and no misleading claims. This applies across TV, radio, print, digital, and online platforms while existing ads are exempt. From June 4, 2024, advertisers can submit these certificates via the Broadcast Seva Portal and the Press Council of India’s portal. The mandate presents challenges, especially for digital ads. Industry groups suggest yearly declarations instead.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.