Understanding Ad Targeting: A Comprehensive Guide to Facebook/Meta Ads

April 11, 2024 at 8:22:41 PM

Understanding Ad Targeting: A Comprehensive Guide to Facebook/Meta Ads

Summary

Ad targeting in Facebook/Meta ads involves defining the audience using various parameters. These can be combined using Boolean logic to manage audience size. The Campaign Budget Optimization feature allows multiple audiences to compete for a shared budget, favoring the best performer. The campaign goal guides ad optimization, with each conversion enhancing Meta's learning model. Effective audiences strike a balance between efficiency and scale, and necessitate a high-quality data connection.

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