Browse Pinterest updates sorted by latest
19 days ago
Pinterest's new Media Planner in Ads Manager simplifies campaign planning by enabling users to create media plans for brand awareness and consideration campaigns. It allows exploration of audiences by demographics and interests, estimates key metrics like impressions and CPC, and models various budget and media scenarios to optimize campaign outcomes without needing extra tools or spreadsheets.
Pinterest has launched Pinterest Assistant, an AI-powered, visual-first tool that enhances online shopping by offering personalized, proactive recommendations based on users' tastes and saved content. It uses a multimodal AI model to deliver relevant shopping suggestions through voice, text, and images. Currently in beta for U.S. users 18+, it aims to make discovery and shopping seamless and personalized.
4 months ago
Pinterest introduces Top of Search ads and new tools to enhance visual shopping. Visual search is key as 39% of Gen Z prefer Pinterest for shopping. Top of Search ads appear in top search slots, boosting click-through rates by 29%. Wayfair saw a 237% CTR increase. Local inventory ads show nearby stock, improving store visits by 16.5%. Pinterest Media Network Connect integrates first-party data for better campaign management.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
8 months ago
Pinterest introduces AI-powered auto-collages that create shoppable content from product catalogs, increasing engagement and saving time. The collages use outfit ideas, user behavior, and saved items. Pinterest also upgrades its Trends tool with AI to analyze searches, saves, and purchases, helping brands forecast shopping trends. Macy’s and eBay are testing these tools to improve targeted advertising ahead of Cannes Lions 2025.
9 months ago
Pinterest is introducing Gen AI labels to enhance transparency for users regarding AI-generated content. Users can now see an ‘AI modified’ label on image Pins, helping them identify such content. Pinterest is also testing tools to allow users to manage their experience with Gen AI content, including a ‘see fewer’ option for specific categories. The platform aims to empower users to make informed choices while continuing to develop its AI capabilities.
9 months ago
A new badge, the Pinterest Performance Essentials badge, is available on Pinterest Academy. To earn it, complete ten performance-focused courses on improving campaign results and increasing conversions. After passing a 20-question quiz, you can share the badge with your network. If you have the Pinterest Advertising Essentials badge, it's easier to advance. The badge is currently available in English, with more languages coming soon.
1 years ago
The 2025 Pinterest Palette features five trending colors: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat, based on Pinterest insights. These colors will influence fashion and decor. The palette helps creative professionals enhance campaigns and product lines. Suggestions include using these colors for art direction, creating monochromatic ads, and targeting Gen Z. The palette is available for download with detailed color values.
1 years ago
Pinterest has released its trend predictions for 2025, featuring 20 trends based on user engagement data, with an 80% accuracy rate. To celebrate, the platform will launch over 20 exclusive products and experiences from December 9th to 13th. Trends include a shift from baby showers to nesting parties, bold maximalism in fashion and decor, and unique food trends like chaos cakes and pickle dishes, providing brands with insights for targeted marketing.
1 years ago
Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.
