Pinterest News & Updates for November 2024

Pinterest Launches Holiday Campaign Hub with Performance-Boosting Solutions

2 days ago

Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.

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Pinterest Launches Holiday Gift Discovery Tools with Celebrity-Curated Guides

10 days ago

Pinterest is making holiday shopping easier with over 1,000 unique gift guides curated by celebrities like Paris Hilton, RuPaul, and Emma Chamberlain. New features include personalized shoppable wishlists, a quick save feature, and a holiday finds tab for tailored gift recommendations. Gift guides span 27 categories and include deals from brands like Rare Beauty and Savage x Fenty.

Pinterest Hits Record High User Numbers in Q3

15 days ago

Pinterest achieved significant growth in Q3 2024, adding 15 million new users, reaching 537 million monthly active users, and generating $898 million in revenue. Key metrics include 18% year-over-year revenue growth and a 13% ARPU increase in the US and Canada. Despite plateauing in the US and EU, Pinterest is expanding ad opportunities and international revenue streams. Platform enhancements like AI-powered filters and shopping features.

Pinterest Launches AI and Automation Features in New Performance+ Suite

1 months ago

Paid Social Pinterest

Pinterest is introducing new AI and automation features to enhance advertising campaigns. The Pinterest Performance+ suite offers tools for Consideration, Conversions, or Catalog Sales, optimizing targeting, budget management, and bidding. Early tests show significant improvements in cost per acquisition and click rates. New creative tools enhance product images, and Promotions feature personalized, branded shopping recommendations.

Pinterest Unveils Collage Remixing and Sharing to Boost User Creativity

1 months ago

Pinterest introduces two new features for its collage tool: "Collage Remixing" and "Collage Sharing." Collage Remixing allows users to collaborate and build on existing collages, while Collage Sharing enables easy downloading and sharing of collages in video format on other social platforms. These features enhance user creativity and engagement, especially among Gen Z. Collages have seen a 418% increase in usage, becoming a popular way for users to express ideas.

Pinterest Reveals Top Rising Trends and Searches for Fall 2024

3 months ago

Pinterest's Fall 2024 Trend Report highlights trends in fashion, beauty, home decor, food, and hobbies. Group activities like cookbook clubs and fall movie nights are gaining popularity. Japanese culture influences fashion and home decor, with rising interest in Japan fall fashion and Japanese living room design. Fashion trends include nature-inspired patterns and bold prints. Beauty trends feature embellished nails and glowing makeup. Home decor focuses on creating tranquil, cozy spaces.

Pinterest Unveils 'Canvas' AI for Enhanced Product Shot Backgrounds

4 months ago

Generative AI Pinterest

Pinterest is developing an AI text-to-image generation process called Canvas to enhance product shot backgrounds without altering the main product. The system isolates background and foreground using a segmentation model to generate product masks. Canvas is trained on curated images to align with specific visual styles, allowing brands to create varied product visuals. It uses a latent diffusion model trained in-house.

Pinterest Expands to MENA

4 months ago

Pinterest is now open for business in new MENA markets including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, and UAE. Advertisers can reach engaged users through a partnership with DMS (Digital Media Services | CG brand). This partnership expands Pinterest's sales presence, enabling brands to connect with millions of users. Executives from both companies expressed optimism about the impact on brand narratives and user engagement.

Pinterest Launches Board Sharing Feature for Cross-Platform Content Sharing

5 months ago

Pinterest's new Board Sharing feature lets users share boards across social media. A video auto-generates when sharing a public board, which users can edit and share via Instagram Stories or download for platforms like TikTok. Videos include the curator's name and handle. This helps creators expand their reach and engage audiences outside Pinterest, benefiting creator-brand collaborations and attracting Gen Z users.

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