Pinterest has released its Fall 2024 Trend Report, highlighting key trends in fashion, beauty, home décor, food, and hobbies. These insights can guide marketing and promotional strategies by showcasing current interests.

Fashion Trends

Layered in Prints and Puffs

• Nature-inspired patterns and mixed-proportion layering are popular.
• Bold statements with leopard print denim, camouflage, and puffer skirts.
• Increased searches for:
  • Leopard print jeans (+2990%)
  • Camouflage outfit (+2295%)
  • Balloon skirt outfit (+1765%)
  • Jersey with skirt outfit (+2000%)

Biophilic Fashion

• Emphasis on nature-inspired prints and textures.
• Popular items include printed tights, sweaters, and dog sweaters.

Beauty Trends

Foxy Fall Hair and Glowing Makeup

• Bold and contemporary styles dominate.
• Embellished nail designs and intricate Japanese-inspired nail art.
• Popular searches:
  • Bow nail designs (+2220%)
  • Fox hair color (+1530%)
  • Honey brown curls (+7770%)
  • Japanese side bangs (+1645%)

Dewy Fresh Makeup

• More-is-more makeup trend with glowing, dewy looks.
• Soft baddie makeup (+700%) and Igari makeup (+460%).

Home Décor Trends

Tranquil Retreats

• Creating peaceful home environments with cozy fall vibes (+90%).
• Dreamy, cozy corners with floral aesthetics and cozy lighting.
• Increased interest in:
  • Zen house (+405%)
  • Cozy sunroom (+930%)
  • Green home décor (+2670%)

Harmonious Japanese Style

• Japanese vintage art and zen-inspired designs.
• Searches for Japanese living room design (+135%) and zen kitchen (+160%).

Food Trends

Earthy Eats, Jelly Jams, and Tokyo Treats

• Incorporating earthy ingredients like morel mushrooms and pistachio butter.
• Experimenting with jelly flavors.
• Rising interest in Japanese foods (+50%), including chicken karaage and katsu curry.

Rooted Flavors

• Okra water (+470%) and morel mushroom (+240%).
• Quinoa pudding (+140%) and pistachio butter (+240%).

Gen Z Hobbies

Trendy Creations and Social Vibrations

• Focus on community, new experiences, and creative hobbies.
• Increased interest in DIY projects like jewelry making and bag crafting.
• Popular searches:
  • Small bead bracelet ideas (+2000%)
  • Japanese crochet bag (+380%)
  • Book club (+180%)
  • Run club (+700%)

This season, people are embracing unique fashion, communal activities, and inspiration from Japanese culture, making it a dynamic and vibrant fall.