The 2025 Pinterest Palette highlights the top five trending colours for the year, derived from Pinterest insights. These colours are expected to influence various aspects of design, fashion, and lifestyle. The trending shades include Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat, each inspired by specific cultural trends and aesthetics. The colours were identified through a proprietary methodology that involves analyzing search terms related to colour on Pinterest. The team examined trends from Pinterest Predicts and mapped them against first-party platform Pin colour data, focusing on user engagement metrics like saves.
Trending Colours
- Cherry Red: A bold hue inspired by the Cherry Coded trend, suitable for fashion and decor.
- Butter Yellow: A soft pastel yellow that adds warmth, influenced by trends like Dolled Up and Fisherman Aesthetic.
- Aura Indigo: A moody lilac-inspired tone perfect for cosmic themes, drawing from Sea Witchery and Aura Beauty trends.
- Dill Green: A tangy green reflecting trends like Pickle Fix, ideal for kitchens and wardrobes.
- Alpine Oat: A cozy neutral inspired by Peak Travel, focusing on layered textures.
Application for Creative Professionals
The Pinterest Palette is designed for creative professionals to enhance brand relevance throughout 2025. Suggested applications include:
- Planning impactful details: Use the colours to enhance visual campaigns.
- Creating monochromatic ads: Highlight products in trending colours for eye-catching advertisements.
- Engaging audiences: Inspire users to explore the palette through interactive content.
- Targeting Gen Z: Develop creative aimed at helping this demographic discover their colour preferences.
- Seasonal alignment: Match campaigns with seasonal colours for greater relevance.
The Pinterest Palette is now available for use, complete with a guide for colour values and insights.
