Pinterest has launched Pinterest Assistant, an AI-powered, visual-first collaborator designed to transform online shopping and discovery. This tool acts like a personal stylist or decorator, offering proactive, personalized recommendations based on users’ tastes and Pinterest’s extensive content from nearly 600 million monthly active users. Unlike traditional search or chatbots, Pinterest Assistant helps users who don’t know exactly what they want by providing visual, style-tailored suggestions, such as matching throw pillows or holiday party dresses, leveraging saved items, boards, and similar user preferences.
Features and Technology
Pinterest Assistant uses a multimodal AI model that integrates images, voice, and text to deliver relevant shopping recommendations, outperforming standard models by over 30% in relevancy. It employs Pinterest’s proprietary Taste-graph and billions of user signals to understand and predict style preferences. The assistant supports voice-enabled conversations, making the shopping experience more natural and visually immersive.
User Experience and Availability
Users can activate Pinterest Assistant by tapping the mic icon and speaking their requests, receiving audible responses paired with visual results tailored to their style. Examples include requests for outfits or home decor items matching specific aesthetics. The assistant is currently in beta for U.S. users aged 18 and over, with plans for broader rollout. Advertisers can also gain early access through their account representatives.
Context and Impact
Pinterest is popular among Gen Z shoppers for curating outfits, decorating, and planning major life events, making it a unique platform for AI-driven shopping assistance. The launch of Pinterest Assistant aims to enhance this experience by combining AI with Pinterest’s visual and social data, helping users discover and shop seamlessly in one place.
