Pinterest has introduced a new Media Planner tool within its Ads Manager to simplify the planning and management of Pin campaigns and promotions. This addition aims to enhance control and oversight of brand awareness and consideration campaigns, whether for immediate or future scheduling.
How Media Planner Works
Integrated in Ads Manager: The tool is embedded directly into Pinterest’s Ads Manager, eliminating the need for external tools or manual spreadsheet modeling.
Audience Exploration: Users can discover and size high-value audience segments tailored to campaign goals, analyzing demographics, interests, and keyword affinities with Pinterest insights.
Opportunity Estimation: Media Planner provides budget options alongside estimates for key metrics such as impressions, reach, frequency, CPM for awareness campaigns, and clicks, CPC for consideration campaigns. It also offers country-specific estimates.
Scenario Modeling: The tool allows comparison of different campaign scenarios by adjusting budgets, flight dates, audiences, and formats to find the optimal media plan to meet campaign objectives.
