
Reddit aims to become a go-to search engine with expanded AI search features
Reddit is focusing on becoming a go-to search engine, leveraging its vast user data and AI tools like Reddit Answers, which grew from 1 million to 6 million weekly users recently. CEO Steve Huffman highlights efforts to integrate AI search deeper and expand globally. This move may protect Reddit from losing traffic as Google shifts to AI-driven answers instead of link lists. Reddit aims to enhance its own search to maintain user engagement.