Browse Reddit updates sorted by latest
6 days ago
Reddit introduces Reddit Pro tools for publishers to share and track content across its 110M+ daily users. Features include article insights, auto-import via RSS, and AI-powered community recommendations. Beta testing with publishers like The Atlantic and NBC News is open, aiming for global access next year. An improved in-app article reading experience also launches to boost engagement and discussion.
7 days ago
Reddit is replacing subreddit member counts with two new metrics: Visitors, showing unique users visiting in the past seven days, and Contributions, counting posts and comments made in that time. This change highlights active participation rather than subscriber totals, reflecting real-time engagement and meaningful community activity, as many users post without being members. This update emphasizes Reddit's focus on genuine conversations.
21 days ago
Reddit Pro now offers mobile tools for businesses to engage in real-time conversations and monitor brand mentions, crucial as Reddit is the top source cited by AI platforms. The update includes performance insights for comments and a new Reddit Pro Organic Playbook to guide authentic engagement. These tools help businesses respond quickly, track impact, and adapt to AI-driven discovery, with iOS access now and Android coming soon.
Reddit is blocking the Internet Archive's Wayback Machine from indexing most of its content after AI companies scraped data from it. The Wayback Machine will now only archive Reddit's homepage, limiting access to posts, comments, and profiles to protect user privacy and enforce platform policies. Reddit has restricted scraper tools, requires payment for data access, has deals with Google and OpenAI, and sued Anthropic for unauthorized scraping.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Reddit is focusing on becoming a go-to search engine, leveraging its vast user data and AI tools like Reddit Answers, which grew from 1 million to 6 million weekly users recently. CEO Steve Huffman highlights efforts to integrate AI search deeper and expand globally. This move may protect Reddit from losing traffic as Google shifts to AI-driven answers instead of link lists. Reddit aims to enhance its own search to maintain user engagement.
3 months ago
Reddit now lets users turn comments into posts, track comment stats, and save drafts automatically. Users can share comments as posts in allowed communities, monitor real-time analytics like upvotes, replies, views, and awards, and drafts save progress if users exit mid-reply. Desktop users can add text to image, video, and link posts. These features roll out on apps and web over weeks.
4 months ago
Reddit has introduced Pro Profile Tools for businesses to improve engagement. The profile setup is now easier, allowing businesses to create a clear identity with suggested bios during sign-up, needing just their website and a description. They can also crosspost relevant community conversations to their profiles, boosting credibility. These tools help establish professional identities and foster trust, enabling better connections and success on Reddit.
6 months ago
Reddit is introducing new tools to improve user engagement. A post check feature helps users verify if their content complies with community rules before posting. If a post is removed, users will get a prompt to repost it in a different subreddit. Community posting requirements will be displayed to reduce confusion. Relevant communities will be suggested when creating a post. Users can also view metrics on post performance to enhance future contributions.
Reddit's content licensing deals with Google and OpenAI contribute 10% to its revenue, according to COO Jen Wong. Advertising is still the main revenue source, with Q4 ad revenue growing 60% year-over-year. Total revenue for the year was $1.3 billion, up 62%, but the company reported a net loss of $484.3 million. Reddit is focusing on enhancing ad capabilities through machine learning and automation while maintaining user privacy in its licensing agreements.
