Reddit News & Updates for December 2024

Reddit Launches AI-Powered 'Reddit Answers' for Enhanced Q&A Experience

8 days ago

Reddit has launched Reddit Answers, an AI-powered feature aimed at improving how users find information. Initially available to select users in the U.S., it will expand internationally. Users can ask questions and receive curated responses from existing discussions, highlighting real user interactions. The feature supports English for now, with plans for multi-language support and broader access in the future.

Reddit Restricts Moderators' Ability to Switch Subreddits from Public to Private

2 months ago

Reddit is restricting moderators' ability to switch subreddits from public to private without admin approval, following last year's protests over API pricing changes. This new policy also applies to changing community types, including NSFW settings. The move aims to prevent disruptions and protect the platform's long-term health. Smaller communities will have automatic approvals.

Reddit Expands AI-Powered Post Translation to 35+ New Countries

2 months ago

Reddit is expanding its AI-powered post translation feature to over 35 new countries, including Brazil, Spain, Germany, Italy, the Philippines, and Latin America. Users can translate posts and comments into their preferred languages and participate in conversations in their own language. The feature is available across mobile, web, and desktop, with a banner indicating translated posts. Search engines will show translated Reddit content.

Publishers Boost Reddit Presence After Google's Helpful Content Update Increases Traffic

4 months ago

SEO Reddit

Google's Helpful Content Update in September 2023 boosted Reddit's search visibility, leading to a surge in traffic. Publishers like Yahoo, Puck, and The New York Times are creating or revamping Reddit accounts to tap into this traffic. Reddit's new tools, such as a simplified AMA feature and improved embed product, facilitate these efforts. Social referrals from Facebook have declined, making Reddit an attractive alternative for audience engagement.

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Reddit to Test AI-Powered Search Result Pages with Summaries and Recommendations

4 months ago

AI Reddit

Reddit will test AI-generated summaries at the top of search results to help users explore content and discover new communities. CEO Steve Huffman announced the feature, using both first-party and third-party technology, will be tested later this year. This follows Reddit's partnerships with OpenAI and Google. The company reported 342.3 million weekly active users and $281.2 million in revenue for Q2, surpassing estimates.

Reddit Acquires Memorable AI to Boost Advertiser Performance with Creative Intelligence

4 months ago

Reddit Ads Reddit

Reddit has acquired Memorable AI, an ad creative optimization platform, to enhance advertiser performance. This acquisition will integrate Memorable AI's tools into Reddit's ad stack, offering improved campaign planning and performance. Memorable AI, recognized by Gartner, uses advanced AI to optimize ad creative and predict impact. This move follows Reddit's acquisition of Spiketrap and aims to bolster its AI-driven ad solutions.

Reddit CEO Demands Microsoft Pay for Scraping Site Data

4 months ago

Reddit CEO Steve Huffman insists Microsoft and others must pay to scrape the site’s data, following deals with Google and OpenAI. Huffman criticized Microsoft, Anthropic, and Perplexity for refusing to negotiate, leading to blocking their crawlers. Reddit updated its robots.txt to block non-paying crawlers, affecting visibility on Bing. Huffman argues public data isn't freeware and seeks licensing deals similar to OpenAI's SearchGPT.

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Reddit Now Blocks Bing from Crawling Its Site, Grants Exclusive Access to Google

4 months ago

Bing SEO +1 more

Reddit updated its `robots.txt` file on July 1, 2024, blocking Bing and other search engines from crawling the site, while allowing Google to continue. Microsoft confirmed Bing's compliance with this change. Reddit's spokesperson clarified that this move is unrelated to its partnership with Google but stems from failed agreements with other search engines. This raises questions about future impacts on traffic and smaller content producers.

Reddit Launches Sports Program to Boost Engagement

4 months ago

Reddit has announced a new sports partnership program, collaborating with major sports organizations like the NFL, NBA, MLB, and PGA. This initiative will bring exclusive sports content, such as video highlights, player AMAs, and behind-the-scenes videos, into the app's sports communities to boost engagement. The program aims to enhance user connection and ad outreach, leveraging the growing sports communities on Reddit.

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