Reddit News & Updates for September 2025

Reddit Pro goes mobile with AI tools and new organic engagement playbook

12 days ago

Reddit Pro now offers mobile tools for businesses to engage in real-time conversations and monitor brand mentions, crucial as Reddit is the top source cited by AI platforms. The update includes performance insights for comments and a new Reddit Pro Organic Playbook to guide authentic engagement. These tools help businesses respond quickly, track impact, and adapt to AI-driven discovery, with iOS access now and Android coming soon.

Reddit restricts Wayback Machine access amid AI scraping concerns

27 days ago

SEO Reddit

Reddit is blocking the Internet Archive's Wayback Machine from indexing most of its content after AI companies scraped data from it. The Wayback Machine will now only archive Reddit's homepage, limiting access to posts, comments, and profiles to protect user privacy and enforce platform policies. Reddit has restricted scraper tools, requires payment for data access, has deals with Google and OpenAI, and sued Anthropic for unauthorized scraping.

Reddit aims to become a go-to search engine with expanded AI search features

1 months ago

SEO Reddit

Reddit is focusing on becoming a go-to search engine, leveraging its vast user data and AI tools like Reddit Answers, which grew from 1 million to 6 million weekly users recently. CEO Steve Huffman highlights efforts to integrate AI search deeper and expand globally. This move may protect Reddit from losing traffic as Google shifts to AI-driven answers instead of link lists. Reddit aims to enhance its own search to maintain user engagement.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

Reddit Adds Comment to Post Sharing Comment Analytics and Draft Saving

2 months ago

Reddit now lets users turn comments into posts, track comment stats, and save drafts automatically. Users can share comments as posts in allowed communities, monitor real-time analytics like upvotes, replies, views, and awards, and drafts save progress if users exit mid-reply. Desktop users can add text to image, video, and link posts. These features roll out on apps and web over weeks.

Reddit Pro Launches New Profile Tools to Enhance Business Engagement

4 months ago

Reddit has introduced Pro Profile Tools for businesses to improve engagement. The profile setup is now easier, allowing businesses to create a clear identity with suggested bios during sign-up, needing just their website and a description. They can also crosspost relevant community conversations to their profiles, boosting credibility. These tools help establish professional identities and foster trust, enabling better connections and success on Reddit.

Reddit Introduces New Tools for Easier Posting and Community Engagement

6 months ago

Reddit is introducing new tools to improve user engagement. A post check feature helps users verify if their content complies with community rules before posting. If a post is removed, users will get a prompt to repost it in a different subreddit. Community posting requirements will be displayed to reduce confusion. Relevant communities will be suggested when creating a post. Users can also view metrics on post performance to enhance future contributions.

OpenAI expected to pay Reddit $70M for exclusive content licensing deal

6 months ago

SEO Reddit

Reddit's content licensing deals with Google and OpenAI contribute 10% to its revenue, according to COO Jen Wong. Advertising is still the main revenue source, with Q4 ad revenue growing 60% year-over-year. Total revenue for the year was $1.3 billion, up 62%, but the company reported a net loss of $484.3 million. Reddit is focusing on enhancing ad capabilities through machine learning and automation while maintaining user privacy in its licensing agreements.

Reddit Partners with Intercontinental Exchange to Develop Data Analytics Tools

6 months ago

Reddit is partnering with Intercontinental Exchange to create data and analytics products for the financial sector. This collaboration will link Reddit's discussions to Intercontinental Exchange's data science tools, generating datasets for portfolio optimization and algorithmic trading. It will help financial professionals use Reddit's content for investment decisions. Reddit's Data API Terms remain unchanged, requiring approval for commercial use.

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Reddit Launches AI-Powered 'Reddit Answers' for Enhanced Q&A Experience

9 months ago

Reddit has launched Reddit Answers, an AI-powered feature aimed at improving how users find information. Initially available to select users in the U.S., it will expand internationally. Users can ask questions and receive curated responses from existing discussions, highlighting real user interactions. The feature supports English for now, with plans for multi-language support and broader access in the future.

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