Reddit

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Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting

Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting

3 days ago

Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.

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Reddit

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Reddit Partners with Intercontinental Exchange to Develop Data Analytics Tools

Reddit Partners with Intercontinental Exchange to Develop Data Analytics Tools

1 months ago

Reddit is partnering with Intercontinental Exchange to create data and analytics products for the financial sector. This collaboration will link Reddit's discussions to Intercontinental Exchange's data science tools, generating datasets for portfolio optimization and algorithmic trading. It will help financial professionals use Reddit's content for investment decisions. Reddit's Data API Terms remain unchanged, requiring approval for commercial use.

Reddit
Reddit

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Marketing Workflows Powered by AI

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Markifact
Markifact

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Reddit Introduces Trend Tracking and AMA Ads for Enhanced Advertising Options

Reddit Introduces Trend Tracking and AMA Ads for Enhanced Advertising Options

2 months ago

Reddit's CES 2025 presentation revealed significant platform updates, including research showing 42% of users trust Reddit recommendations for purchases. The platform launched Reddit Pro Trends for real-time conversation tracking and introduced AMA Ads for enhanced business engagement. Notable partnerships with IAS and DoubleVerify strengthened brand safety measures, achieving a 99% safety rating.

Reddit
Reddit

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Reddit Launches AI-Powered 'Reddit Answers' for Enhanced Q&A Experience Trending ️‍🔥

Reddit Launches AI-Powered 'Reddit Answers' for Enhanced Q&A Experience

3 months ago

Reddit has launched Reddit Answers, an AI-powered feature aimed at improving how users find information. Initially available to select users in the U.S., it will expand internationally. Users can ask questions and receive curated responses from existing discussions, highlighting real user interactions. The feature supports English for now, with plans for multi-language support and broader access in the future.

Reddit
Reddit

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Reddit Ads Introduces Keyword Targeting Trending ️‍🔥

Reddit Ads Introduces Keyword Targeting

5 months ago

Reddit's Keyword Targeting revolutionizes digital advertising by ensuring ads appear in relevant environments, leveraging Reddit's rich conversations. This precision targeting drives 30% higher conversions and efficiency. AI-powered Dynamic Audience Expansion and Multi-placement Optimization broaden reach while maintaining relevance, reducing CPA by 30%. AI Keyword Suggestions enhance targeting by recommending effective keywords.

Reddit
Reddit

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Reddit Expands AI-Powered Post Translation to 35+ New Countries

Reddit Expands AI-Powered Post Translation to 35+ New Countries

6 months ago

Reddit is expanding its AI-powered post translation feature to over 35 new countries, including Brazil, Spain, Germany, Italy, the Philippines, and Latin America. Users can translate posts and comments into their preferred languages and participate in conversations in their own language. The feature is available across mobile, web, and desktop, with a banner indicating translated posts. Search engines will show translated Reddit content.

Reddit
Reddit

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Reddit Launches Official Partner Badging Program to Boost Agency Expertise

Reddit Launches Official Partner Badging Program to Boost Agency Expertise

7 months ago

Reddit is launching an Official Partner Badging Program for agency partners to earn exclusive badges and become Reddit certified experts. Building on the Reddit Ads Formula and Boost 2.0 Certification Program, it offers customized badges based on certifications and investment levels. Certified partners receive digital badges, early access to new certifications, personalized learning paths, and elevated customer service.

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Reddit

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Reddit Acquires Memorable AI to Boost Advertiser Performance with Creative Intelligence

Reddit Acquires Memorable AI to Boost Advertiser Performance with Creative Intelligence

8 months ago

Reddit has acquired Memorable AI, an ad creative optimization platform, to enhance advertiser performance. This acquisition will integrate Memorable AI's tools into Reddit's ad stack, offering improved campaign planning and performance. Memorable AI, recognized by Gartner, uses advanced AI to optimize ad creative and predict impact. This move follows Reddit's acquisition of Spiketrap and aims to bolster its AI-driven ad solutions.

Reddit
Reddit

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Reddit Launches Sports Program to Boost Engagement

Reddit Launches Sports Program to Boost Engagement

8 months ago

Reddit has announced a new sports partnership program, collaborating with major sports organizations like the NFL, NBA, MLB, and PGA. This initiative will bring exclusive sports content, such as video highlights, player AMAs, and behind-the-scenes videos, into the app's sports communities to boost engagement. The program aims to enhance user connection and ad outreach, leveraging the growing sports communities on Reddit.

Reddit
Reddit

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