Reddit, with Webflow, launched Interactive Ads, enabling brands to create custom, engaging experiences within Reddit communities. These ads include games, quizzes, and dynamic content to boost user participation and brand connection. Early testers like Paramount, EA, and Red Bull used them for promotions. Designed to drive awareness and engagement, these ads are in limited alpha testing, with a $1,000 ad credit offer for spending $1,000.
Reddit updated Ads Manager to simplify AI-powered automated targeting, expanding reach beyond initial targeting to boost campaign performance. It uses machine learning analyzing targeting, creatives, and engagement while maintaining brand safety and exclusions. Automated targeting improves impressions, conversions, and lowers costs. Reporting offers insights into audience interests and communities. Alcohol and special ad categories aren't supported.
Reddit introduced a 6-second Engaged Video Views optimization to improve ad performance by targeting users likely to watch videos for at least 6 seconds. This beta feature boosts engagement and optimizes ad spend by charging only for meaningful views. Tests showed a 130% rise in view-through rate, 71% in completion rate, and an 83% drop in cost per view. Advertisers can select this goal in Reddit Ads Manager for better results.
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Reddit introduces Reddit Pro tools for publishers to share and track content across its 110M+ daily users. Features include article insights, auto-import via RSS, and AI-powered community recommendations. Beta testing with publishers like The Atlantic and NBC News is open, aiming for global access next year. An improved in-app article reading experience also launches to boost engagement and discussion.
Reddit is replacing subreddit member counts with two new metrics: Visitors, showing unique users visiting in the past seven days, and Contributions, counting posts and comments made in that time. This change highlights active participation rather than subscriber totals, reflecting real-time engagement and meaningful community activity, as many users post without being members. This update emphasizes Reddit's focus on genuine conversations.
Reddit now offers automated bidding for Brand Awareness & Reach campaigns with two strategies: Lowest cost, which maximizes impressions within a budget, and Cost cap, which sets a maximum CPM. This update simplifies campaign management, reduces CPM by 16%, and increases impressions by 17%. Available globally in public beta, it aims to improve performance and ease for advertisers on Reddit.
Reddit launched Dynamic Product Ads (DPA) for all advertisers, using shopping signals to match products to users. DPAs doubled ROAS in Q1 2025 compared to standard ads. Improvements include better targeting, easier onboarding of large catalogs, and Smartly platform integration. Reddit users are active shoppers, with 85% using Reddit in product consideration and 25% expecting to spend more soon.
Reddit has introduced Pro Profile Tools for businesses to improve engagement. The profile setup is now easier, allowing businesses to create a clear identity with suggested bios during sign-up, needing just their website and a description. They can also crosspost relevant community conversations to their profiles, boosting credibility. These tools help establish professional identities and foster trust, enabling better connections and success on Reddit.
Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.
