Reddit | Swipe Insight

Reddit launches 6-second video view optimization to boost ad engagement

21 days ago

Reddit introduced a 6-second Engaged Video Views optimization to improve ad performance by targeting users likely to watch videos for at least 6 seconds. This beta feature boosts engagement and optimizes ad spend by charging only for meaningful views. Tests showed a 130% rise in view-through rate, 71% in completion rate, and an 83% drop in cost per view. Advertisers can select this goal in Reddit Ads Manager for better results.

Reddit Launches Pro Tools for Publishers to Share and Track Content

27 days ago

Reddit introduces Reddit Pro tools for publishers to share and track content across its 110M+ daily users. Features include article insights, auto-import via RSS, and AI-powered community recommendations. Beta testing with publishers like The Atlantic and NBC News is open, aiming for global access next year. An improved in-app article reading experience also launches to boost engagement and discussion.

Reddit replaces member count with visitors and contributions to show real activity

28 days ago

Reddit is replacing subreddit member counts with two new metrics: Visitors, showing unique users visiting in the past seven days, and Contributions, counting posts and comments made in that time. This change highlights active participation rather than subscriber totals, reflecting real-time engagement and meaningful community activity, as many users post without being members. This update emphasizes Reddit's focus on genuine conversations.

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Reddit Launches Automated Bidding for Brand Awareness Campaigns

2 months ago

Reddit Ads

Reddit now offers automated bidding for Brand Awareness & Reach campaigns with two strategies: Lowest cost, which maximizes impressions within a budget, and Cost cap, which sets a maximum CPM. This update simplifies campaign management, reduces CPM by 16%, and increases impressions by 17%. Available globally in public beta, it aims to improve performance and ease for advertisers on Reddit.

Reddit Expands Dynamic Product Ads to All Advertisers Boosting ROAS

4 months ago

Reddit Ads

Reddit launched Dynamic Product Ads (DPA) for all advertisers, using shopping signals to match products to users. DPAs doubled ROAS in Q1 2025 compared to standard ads. Improvements include better targeting, easier onboarding of large catalogs, and Smartly platform integration. Reddit users are active shoppers, with 85% using Reddit in product consideration and 25% expecting to spend more soon.

Reddit Pro Launches New Profile Tools to Enhance Business Engagement

5 months ago

Reddit has introduced Pro Profile Tools for businesses to improve engagement. The profile setup is now easier, allowing businesses to create a clear identity with suggested bios during sign-up, needing just their website and a description. They can also crosspost relevant community conversations to their profiles, boosting credibility. These tools help establish professional identities and foster trust, enabling better connections and success on Reddit.

Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting

6 months ago

Reddit Ads

Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.

Reddit Partners with Intercontinental Exchange to Develop Data Analytics Tools

7 months ago

Reddit is partnering with Intercontinental Exchange to create data and analytics products for the financial sector. This collaboration will link Reddit's discussions to Intercontinental Exchange's data science tools, generating datasets for portfolio optimization and algorithmic trading. It will help financial professionals use Reddit's content for investment decisions. Reddit's Data API Terms remain unchanged, requiring approval for commercial use.

Reddit Introduces Trend Tracking and AMA Ads for Enhanced Advertising Options

9 months ago

Reddit Ads

Reddit's CES 2025 presentation revealed significant platform updates, including research showing 42% of users trust Reddit recommendations for purchases. The platform launched Reddit Pro Trends for real-time conversation tracking and introduced AMA Ads for enhanced business engagement. Notable partnerships with IAS and DoubleVerify strengthened brand safety measures, achieving a 99% safety rating.