Reddit launched Dynamic Product Ads (DPA) for all advertisers, using shopping signals to match products to users. DPAs doubled ROAS in Q1 2025 compared to standard ads. Improvements include better targeting, easier onboarding of large catalogs, and Smartly platform integration. Reddit users are active shoppers, with 85% using Reddit in product consideration and 25% expecting to spend more soon.
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Reddit has introduced Pro Profile Tools for businesses to improve engagement. The profile setup is now easier, allowing businesses to create a clear identity with suggested bios during sign-up, needing just their website and a description. They can also crosspost relevant community conversations to their profiles, boosting credibility. These tools help establish professional identities and foster trust, enabling better connections and success on Reddit.
Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.
Reddit is partnering with Intercontinental Exchange to create data and analytics products for the financial sector. This collaboration will link Reddit's discussions to Intercontinental Exchange's data science tools, generating datasets for portfolio optimization and algorithmic trading. It will help financial professionals use Reddit's content for investment decisions. Reddit's Data API Terms remain unchanged, requiring approval for commercial use.
Reddit's CES 2025 presentation revealed significant platform updates, including research showing 42% of users trust Reddit recommendations for purchases. The platform launched Reddit Pro Trends for real-time conversation tracking and introduced AMA Ads for enhanced business engagement. Notable partnerships with IAS and DoubleVerify strengthened brand safety measures, achieving a 99% safety rating.
Reddit has launched Reddit Answers, an AI-powered feature aimed at improving how users find information. Initially available to select users in the U.S., it will expand internationally. Users can ask questions and receive curated responses from existing discussions, highlighting real user interactions. The feature supports English for now, with plans for multi-language support and broader access in the future.
Reddit is expanding its AI-powered post translation feature to over 35 new countries, including Brazil, Spain, Germany, Italy, the Philippines, and Latin America. Users can translate posts and comments into their preferred languages and participate in conversations in their own language. The feature is available across mobile, web, and desktop, with a banner indicating translated posts. Search engines will show translated Reddit content.
Reddit is launching an Official Partner Badging Program for agency partners to earn exclusive badges and become Reddit certified experts. Building on the Reddit Ads Formula and Boost 2.0 Certification Program, it offers customized badges based on certifications and investment levels. Certified partners receive digital badges, early access to new certifications, personalized learning paths, and elevated customer service.