Reddit has launched Reddit Answers, an AI-powered feature aimed at improving how users find information. Initially available to select users in the U.S., it will expand internationally. Users can ask questions and receive curated responses from existing discussions, highlighting real user interactions. The feature supports English for now, with plans for multi-language support and broader access in the future.
Reddit is expanding its AI-powered post translation feature to over 35 new countries, including Brazil, Spain, Germany, Italy, the Philippines, and Latin America. Users can translate posts and comments into their preferred languages and participate in conversations in their own language. The feature is available across mobile, web, and desktop, with a banner indicating translated posts. Search engines will show translated Reddit content.
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Reddit is launching an Official Partner Badging Program for agency partners to earn exclusive badges and become Reddit certified experts. Building on the Reddit Ads Formula and Boost 2.0 Certification Program, it offers customized badges based on certifications and investment levels. Certified partners receive digital badges, early access to new certifications, personalized learning paths, and elevated customer service.
Reddit has acquired Memorable AI, an ad creative optimization platform, to enhance advertiser performance. This acquisition will integrate Memorable AI's tools into Reddit's ad stack, offering improved campaign planning and performance. Memorable AI, recognized by Gartner, uses advanced AI to optimize ad creative and predict impact. This move follows Reddit's acquisition of Spiketrap and aims to bolster its AI-driven ad solutions.
Reddit has announced a new sports partnership program, collaborating with major sports organizations like the NFL, NBA, MLB, and PGA. This initiative will bring exclusive sports content, such as video highlights, player AMAs, and behind-the-scenes videos, into the app's sports communities to boost engagement. The program aims to enhance user connection and ad outreach, leveraging the growing sports communities on Reddit.
Reddit is updating its Robots Exclusion Protocol to prevent AI crawlers from scraping its content for training models without permission. The update includes rate-limiting and blocking unknown bots that don't comply with Reddit's Public Content Policy. The changes aim to protect content while allowing access for good faith actors like researchers. Reddit's new policy signals that companies must pay to use its data for AI training.
Reddit has introduced a new premium ad placement within discussion threads to strengthen its contextual advertising. The new "Conversation Ads" will appear between comments, capitalizing on the 47% of screenviews on conversation pages. Combining Feed and Conversation Ads boosts brand awareness and action intent. Lenovo's use of these ads led to a 40% lower CPA and early campaign goal achievement. Reddit leverages its conversation-driven platform for engaging ad placements.
Reddit is partnering with Integral Ad Science (IAS) to offer advertisers third-party validation for campaign delivery. This integration provides Reddit advertisers with IAS’s Total Media Quality suite, enhancing brand safety, viewability, and invalid traffic measurement. The partnership aims to boost transparency and provide vital campaign insights. The IAS integration will be available globally later this year.
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