Reddit has showcased its "A Different Conversation" activation at CES 2025, introducing new research findings and platform enhancements designed to help businesses leverage community discussions.
New research titled "Conversation is the New Influencer" reveals Reddit's significant impact on consumer decisions:
- 42% of internet users find Reddit recommendations most influential in purchase decisions
- 23% of recommendation posts lead to consumers choosing previously unconsidered brands
- Reddit advertising investments generate increased organic posts, creating a multiplier effect for brand discovery
Reddit Pro Trends Launch
Reddit has introduced Reddit Pro Trends, a new feature within the Reddit Pro suite that enables businesses to:
- Track keywords and phrases in real-time
- Visualize conversation volumes
- Identify relevant communities
- Access conversation feeds
- Explore related keywords (upcoming feature)
Early adopters including Wayfair and the NBA have reported positive results, with participating businesses experiencing a 12% increase in post creation.
New AMA Ads Format
Reddit has unveiled AMA Ads, enhancing its Ask Me Anything® format with new capabilities:
- Direct promotion through Reddit Ads Manager
- 'Remind Me' button functionality
- RSVP tracking features
Sephora has successfully implemented this feature, achieving over 1,000 RSVPs through ad promotion and generating significant engagement with beauty enthusiasts.
Enhanced Brand Safety Measures
Reddit has strengthened its brand safety offerings through:
- Integration with IAS in Reddit's Limited inventory safety tier
- Brand Safety measurement availability from both IAS and DoubleVerify
- Testing results showing over 99% Brand Safety rating across more than 500 million impressions in Q4 2024
This comprehensive update demonstrates Reddit's commitment to enhancing business engagement and brand safety while maintaining its community-driven approach to online discussions.
