Reddit has introduced new Interactive Ads, a unique ad format designed to engage its community of over 100,000 subreddits. These ads transform traditional advertising into interactive experiences that encourage users to play, participate, and explore within the ad itself. The format ranges from fully custom campaigns to reusable templates such as countdowns, quizzes, dynamic reveals, and trivia, offering flexibility based on creative goals and investment.
Key Features of Reddit Interactive Ads
- Custom, interactive ad experiences tailored for Reddit’s diverse communities.
- Variety of formats from bespoke campaigns to low-lift, high-impact templates.
- Powered by Reddit’s Developer Platform, enabling creative-first campaigns aligned with how redditors connect.
- Designed to drive discovery and participation directly where conversations happen.
Early Use Cases
- Paramount Pictures promoted "The Running Man" through a movie-themed escape game featuring exclusive content and a film teaser.
- Electronic Arts (EA) introduced their new Battlefield game with a custom gaming challenge tracking live user progress and a countdown template to build anticipation.
- Other early testers include the Ad Council and Red Bull.
Benefits for Brands
- Creative freedom to go beyond static images or videos with immersive, in-feed experiences.
- Deeper engagement by inviting active participation, increasing time spent with brand stories.
- Upper-funnel impact aimed at driving awareness and strengthening brand connection.
- Interactivity converts attention into action through taps, swipes, choices, and discovery moments that build memory and meaning.
Availability
Interactive Ads are currently in limited alpha testing for select advertisers. Brands interested in participating can contact their Reddit representative.
Additional Offer
A collaboration between Reddit and Webflow offers a resource on how real conversations fuel smarter brand decisions, including an exclusive offer of $1,000 in ad credit when spending $1,000.
