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2 months ago
Reddit is restricting moderators' ability to switch subreddits from public to private without admin approval, following last year's protests over API pricing changes. This new policy also applies to changing community types, including NSFW settings. The move aims to prevent disruptions and protect the platform's long-term health. Smaller communities will have automatic approvals.
Trending ️🔥3 months ago
Reddit has launched a new ads inspiration library, AI copywriter, and image auto-cropper to help small businesses create effective ads. The ads library showcases top-performing Reddit ads, offering insights and best practices. The AI copywriter generates Reddit-specific ad copy, while the image auto-cropper optimizes images for Reddit's display ratios. These tools streamline ad creation and improve performance using AI and automation.
Trending ️🔥4 months ago
Reddit has launched Lead Generation Ads, allowing marketers to gather customer info directly from promotions. Integrated with Zapier, it helps businesses collect high-quality leads from Reddit's engaged users. Benefits include easy info collection, lower cost per lead, higher submission rates, and mobile optimization. Beta testing showed improved lead quality and campaign performance. The Zapier integration streamlines lead management by sending leads directly to CRMs.
6 months ago
Reddit has become a key discovery platform for Gen Z, who prefer curated recommendations over traditional search methods. A Reddit survey shows Gen Z's distrust of AI and influencers, leading them to seek community-verified information. The study reveals a decline in traditional search engine use, particularly in Europe, and a rise in social media for product discovery.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
6 months ago
Reddit has partnered with DoubleVerify to enhance Brand Safety and Suitability reporting for ads. This integration offers global measurement and in-geo reporting, complementing the Viewability and Invalid Traffic product launched in 2023. DoubleVerify's methodology ensures over 99% of impressions are adjacent to safe content. Advertisers can refine their ad delivery using third-party transparency and first-party controls, selecting risk levels per category.
6 months ago
Now, Reddit Ads SMB Micro-certification offers a comprehensive training program for small and medium-sized businesses to excel in Reddit advertising. The program covers strategic planning, confident launching, and efficient optimization of Reddit campaigns. Participants can earn a digital certificate upon completion and display a badge on LinkedIn. Enroll through Reddit Ads Formula to enhance your business's marketing strategy on Reddit.
7 months ago
Reddit Ads Manager now offers SKAdNetwork (SKAN) conversion reporting for iOS app install campaigns, providing deeper insights into post-install conversion events. The update introduces new post-install conversion event types and an 'Unknown' metric for unmapped SKAN conversion values. To access these metrics, users must map their SKAN conversion values to a Reddit supported conversion event within their MMP’s portal. This aids in informed budgeting and optimization decisions.
