Reddit | Swipe Insight

Reddit Launches Partners Page in Business Manager for Enhanced Collaboration

1 months ago

Reddit has introduced a Partners page in its Business Manager to improve collaboration among advertisers. This feature allows businesses to share profiles and credit lines, enhancing partnerships. Advertising agencies can create their own businesses, manage permissions, and centralize client activities. The goal is to streamline workflows and boost productivity. The feature is now available to all advertisers globally.

Reddit Launches New Ad Tools for SMBs to Enhance Retail Advertising Performance

2 months ago

Reddit Ads

Reddit ads have helped retail advertisers achieve nearly $2 in return on ad spend from April 2023 to March 2024. Advertisers can import campaign assets from Meta Ads Manager for quick ad launches. Nielsen's research suggests that increasing Reddit ad spend by 24% can boost total revenue by 11%. Reddit fosters consumer trust, making it a key platform for informed purchasing decisions. Brands should leverage dynamic ads and utilize Reddit Pro tools to enhance their advertising strategies.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Reddit Enhances Ad Controls with New Feature to Hide Ads from Specific Advertisers

2 months ago

Reddit Ads

Reddit is enhancing user control over ads by allowing users to hide ads from specific advertisers for at least one year. When an ad is hidden, future ads from that advertiser will not appear for 12 months, and users can re-hide them afterward. Users can also report ads that violate policies, blocking future ads. This update will gradually roll out across iOS, Android, and the website, building on previous ad control improvements.

Reddit Introduces New Tools for Easier Posting and Community Engagement

2 months ago

Reddit is introducing new tools to improve user engagement. A post check feature helps users verify if their content complies with community rules before posting. If a post is removed, users will get a prompt to repost it in a different subreddit. Community posting requirements will be displayed to reduce confusion. Relevant communities will be suggested when creating a post. Users can also view metrics on post performance to enhance future contributions.

Reddit Restricts Moderators' Ability to Switch Subreddits from Public to Private

8 months ago

Reddit is restricting moderators' ability to switch subreddits from public to private without admin approval, following last year's protests over API pricing changes. This new policy also applies to changing community types, including NSFW settings. The move aims to prevent disruptions and protect the platform's long-term health. Smaller communities will have automatic approvals.

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Reddit Launches Ads Library with AI Copywriter and Image Auto-Cropper

8 months ago

Reddit Ads

Reddit has launched a new ads inspiration library, AI copywriter, and image auto-cropper to help small businesses create effective ads. The ads library showcases top-performing Reddit ads, offering insights and best practices. The AI copywriter generates Reddit-specific ad copy, while the image auto-cropper optimizes images for Reddit's display ratios. These tools streamline ad creation and improve performance using AI and automation.

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Reddit Launches Lead Generation Ads with Zapier Integration

10 months ago

Reddit Ads

Reddit has launched Lead Generation Ads, allowing marketers to gather customer info directly from promotions. Integrated with Zapier, it helps businesses collect high-quality leads from Reddit's engaged users. Benefits include easy info collection, lower cost per lead, higher submission rates, and mobile optimization. Beta testing showed improved lead quality and campaign performance. The Zapier integration streamlines lead management by sending leads directly to CRMs.

How search marketers can keep up with Gen Z, Reddit Report

11 months ago

Reddit has become a key discovery platform for Gen Z, who prefer curated recommendations over traditional search methods. A Reddit survey shows Gen Z's distrust of AI and influencers, leading them to seek community-verified information. The study reveals a decline in traditional search engine use, particularly in Europe, and a rise in social media for product discovery.

Reddit Partners with DoubleVerify for Brand Safety and Transparency Reporting

11 months ago

Reddit Ads

Reddit has partnered with DoubleVerify to enhance Brand Safety and Suitability reporting for ads. This integration offers global measurement and in-geo reporting, complementing the Viewability and Invalid Traffic product launched in 2023. DoubleVerify's methodology ensures over 99% of impressions are adjacent to safe content. Advertisers can refine their ad delivery using third-party transparency and first-party controls, selecting risk levels per category.