Reddit Ads Manager now features Recommendations, offering personalized, data-driven tips to optimize ad campaigns and improve performance. Central to this is the Optimization Score, which rates how well an account is set up, with 100 being ideal. Scores below 80 highlight areas for improvement. Recommendations appear in a new Recommendations Center and throughout the Ads Manager for easy access during campaign management.
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Reddit now lets users turn comments into posts, track comment stats, and save drafts automatically. Users can share comments as posts in allowed communities, monitor real-time analytics like upvotes, replies, views, and awards, and drafts save progress if users exit mid-reply. Desktop users can add text to image, video, and link posts. These features roll out on apps and web over weeks.
Reddit has introduced a Partners page in its Business Manager to improve collaboration among advertisers. This feature allows businesses to share profiles and credit lines, enhancing partnerships. Advertising agencies can create their own businesses, manage permissions, and centralize client activities. The goal is to streamline workflows and boost productivity. The feature is now available to all advertisers globally.
Reddit ads have helped retail advertisers achieve nearly $2 in return on ad spend from April 2023 to March 2024. Advertisers can import campaign assets from Meta Ads Manager for quick ad launches. Nielsen's research suggests that increasing Reddit ad spend by 24% can boost total revenue by 11%. Reddit fosters consumer trust, making it a key platform for informed purchasing decisions. Brands should leverage dynamic ads and utilize Reddit Pro tools to enhance their advertising strategies.
Reddit is enhancing user control over ads by allowing users to hide ads from specific advertisers for at least one year. When an ad is hidden, future ads from that advertiser will not appear for 12 months, and users can re-hide them afterward. Users can also report ads that violate policies, blocking future ads. This update will gradually roll out across iOS, Android, and the website, building on previous ad control improvements.
Reddit is introducing new tools to improve user engagement. A post check feature helps users verify if their content complies with community rules before posting. If a post is removed, users will get a prompt to repost it in a different subreddit. Community posting requirements will be displayed to reduce confusion. Relevant communities will be suggested when creating a post. Users can also view metrics on post performance to enhance future contributions.
Reddit is restricting moderators' ability to switch subreddits from public to private without admin approval, following last year's protests over API pricing changes. This new policy also applies to changing community types, including NSFW settings. The move aims to prevent disruptions and protect the platform's long-term health. Smaller communities will have automatic approvals.
Reddit has launched a new ads inspiration library, AI copywriter, and image auto-cropper to help small businesses create effective ads. The ads library showcases top-performing Reddit ads, offering insights and best practices. The AI copywriter generates Reddit-specific ad copy, while the image auto-cropper optimizes images for Reddit's display ratios. These tools streamline ad creation and improve performance using AI and automation.
Reddit has launched Lead Generation Ads, allowing marketers to gather customer info directly from promotions. Integrated with Zapier, it helps businesses collect high-quality leads from Reddit's engaged users. Benefits include easy info collection, lower cost per lead, higher submission rates, and mobile optimization. Beta testing showed improved lead quality and campaign performance. The Zapier integration streamlines lead management by sending leads directly to CRMs.
