Reddit has introduced Lead Generation Ads, now in public beta and available globally for all advertisers working directly with Reddit. This new ad format, integrated with Zapier, allows businesses to collect high-quality leads from Reddit's engaged users more efficiently.
Key Features of Lead Generation Ads
- Seamless Information Collection: Users can provide key information (e.g., name and email) without leaving Reddit, enhancing user experience and increasing form submission rates.
- Cost Efficiency: Lower cost per lead and higher submission rates compared to traditional conversion campaigns.
- Mobile Optimization: Auto-populating email fields for a frictionless experience.
- Privacy-Focused: Ensures secure and responsible handling of user data.
- Zapier Integration: Directly sends leads to an advertiser’s CRM, improving lead management and follow-up speed.
Benefits and Performance
- High-Quality Leads: Reddit's audience is highly engaged and information-seeking, making it ideal for lead generation.
- Improved Campaign Performance: Early testers like LaunchDarkly saw a 30% decrease in cost per lead and a 25% increase in lead submission rates.
- Targeted Reach: Access to users actively discussing relevant products and services in communities.
Zapier Integration
- Streamlined Lead Management: Automates lead segmentation and outreach processes.
- Quick Follow-Up: Improves 'speed to lead' time.
- Extensive Connectivity: Connects with over 7,000 applications in existing tech stacks.
Availability
Starting today, Lead Generation Ads and the Zapier integration are available to all advertisers globally working directly with Reddit. This new tool aims to drive growth and connect businesses with potential customers on Reddit.
