Reddit has enhanced its Ads Manager with the introduction of a new Partners page within the Reddit Business Manager, aimed at simplifying collaboration between advertisers and their partners. Launched in early 2024, the Business Manager serves as a centralized platform for managing users, ad accounts, and business assets. The Partners page allows advertisers to create partnerships, share profiles, and manage credit lines, thus providing greater control and flexibility.
This update significantly changes how advertising agencies interact with clients on Reddit. Agencies can now establish their own businesses, manage member permissions, and centralize client advertising activities and reporting. Alex Underwood, Global Head of Agency Development at Reddit, emphasized that this foundational shift will enhance agency operations and client results.
Use Cases for Partnering
Examples of potential partnerships include:
- Advertisers running co-branded campaigns using a partner’s profile.
- Agencies extending credit lines for direct billing.
- Agencies collaborating with clients across businesses in a streamlined workflow.
- Agencies advertising on behalf of clients using their profiles.
Reddit plans to expand this feature by adding more shareable business assets, such as pixels and audiences, to support a wider range of partnership opportunities. The Partners page is now available to all advertisers globally, aiming to drive success for various businesses.
