Reddit Ads Manager introduces a new feature called recommendations to help advertisers optimize campaigns and improve performance through personalized, data-driven suggestions. These recommendations act as an on-platform advisor available 24/7, assisting both new and experienced advertisers in running smarter campaigns.
Optimization Score
Central to this feature is the Optimization Score, which measures how well an ad account is set up for success. The score ranges up to 100 points, with higher scores indicating better optimization based on Reddit’s best practices. Accounts scoring below 80 receive highlighted areas for improvement along with easy actions to enhance performance.
Accessing Recommendations
Recommendations can be found in the new Recommendations Center, a dedicated hub displaying all active suggestions and the optimization score. Additionally, timely and contextual recommendations appear throughout Ads Manager, including the Dashboard, bulk edit panel, and campaign creation and management flows, making optimization seamless and integrated.
