Automated bidding is now available for Brand Awareness & Reach campaigns on Reddit, offering advertisers two strategies—Lowest cost and Cost cap—to optimize ad delivery, increase impressions, and simplify budget management. This update eliminates the need for manual CPM bidding, making campaign management more efficient and scalable.
Key Benefits and Results
Early testing showed a 16% average decrease in CPM and a 17% average increase in impressions, demonstrating improved cost efficiency and reach. Advertisers can now focus more on campaign impact rather than bid adjustments.
Bidding Strategies
- Lowest Cost: Reddit automatically bids to maximize impressions within the set budget, requiring no manual bid entry.
- Cost Cap: Advertisers set a maximum CPM cap, and Reddit optimizes delivery within that limit to meet campaign goals.
How to Use Automated Bidding
When creating or editing a Brand Awareness & Reach campaign, advertisers can:
- Enter a daily or lifetime budget
- Select either Lowest cost or Cost cap bidding strategy
- Optionally enter a CPM cap if choosing Cost cap
This streamlined process enables smarter, more efficient brand campaigns.
Availability and Expansion
Automated bidding for Brand Awareness & Reach is in public beta and available globally to both managed and unmanaged advertisers via Reddit Ads Manager. This feature is part of Reddit’s broader investment in upper-funnel campaign optimization and is also available for other objectives like traffic, conversions, app installs, catalog sales, and lead generation.
Overall, automated bidding simplifies campaign management while enhancing performance, helping advertisers reach their audience more effectively on Reddit.
