Reddit Ads News & Updates for October 2025

Reddit launches 6-second video view optimization to boost ad engagement

1 months ago

Reddit introduced a 6-second Engaged Video Views optimization to improve ad performance by targeting users likely to watch videos for at least 6 seconds. This beta feature boosts engagement and optimizes ad spend by charging only for meaningful views. Tests showed a 130% rise in view-through rate, 71% in completion rate, and an 83% drop in cost per view. Advertisers can select this goal in Reddit Ads Manager for better results.

Reddit Launches Automated Bidding for Brand Awareness Campaigns

2 months ago

Reddit Ads

Reddit now offers automated bidding for Brand Awareness & Reach campaigns with two strategies: Lowest cost, which maximizes impressions within a budget, and Cost cap, which sets a maximum CPM. This update simplifies campaign management, reduces CPM by 16%, and increases impressions by 17%. Available globally in public beta, it aims to improve performance and ease for advertisers on Reddit.

Reddit Ads Manager launches Recommendations with Optimization Score

3 months ago

Reddit Ads

Reddit Ads Manager now features Recommendations, offering personalized, data-driven tips to optimize ad campaigns and improve performance. Central to this is the Optimization Score, which rates how well an account is set up, with 100 being ideal. Scores below 80 highlight areas for improvement. Recommendations appear in a new Recommendations Center and throughout the Ads Manager for easy access during campaign management.

Reddit Expands Dynamic Product Ads to All Advertisers Boosting ROAS

4 months ago

Reddit Ads

Reddit launched Dynamic Product Ads (DPA) for all advertisers, using shopping signals to match products to users. DPAs doubled ROAS in Q1 2025 compared to standard ads. Improvements include better targeting, easier onboarding of large catalogs, and Smartly platform integration. Reddit users are active shoppers, with 85% using Reddit in product consideration and 25% expecting to spend more soon.

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Reddit Launches Partners Page in Business Manager for Enhanced Collaboration

6 months ago

Reddit Ads

Reddit has introduced a Partners page in its Business Manager to improve collaboration among advertisers. This feature allows businesses to share profiles and credit lines, enhancing partnerships. Advertising agencies can create their own businesses, manage permissions, and centralize client activities. The goal is to streamline workflows and boost productivity. The feature is now available to all advertisers globally.

Reddit Launches New Ad Tools for SMBs to Enhance Retail Advertising Performance

6 months ago

Reddit Ads

Reddit ads have helped retail advertisers achieve nearly $2 in return on ad spend from April 2023 to March 2024. Advertisers can import campaign assets from Meta Ads Manager for quick ad launches. Nielsen's research suggests that increasing Reddit ad spend by 24% can boost total revenue by 11%. Reddit fosters consumer trust, making it a key platform for informed purchasing decisions. Brands should leverage dynamic ads and utilize Reddit Pro tools to enhance their advertising strategies.

Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting

6 months ago

Reddit Ads

Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.

Reddit Enhances Ad Controls with New Feature to Hide Ads from Specific Advertisers

7 months ago

Reddit Ads

Reddit is enhancing user control over ads by allowing users to hide ads from specific advertisers for at least one year. When an ad is hidden, future ads from that advertiser will not appear for 12 months, and users can re-hide them afterward. Users can also report ads that violate policies, blocking future ads. This update will gradually roll out across iOS, Android, and the website, building on previous ad control improvements.

Reddit Introduces Trend Tracking and AMA Ads for Enhanced Advertising Options

9 months ago

Reddit Ads

Reddit's CES 2025 presentation revealed significant platform updates, including research showing 42% of users trust Reddit recommendations for purchases. The platform launched Reddit Pro Trends for real-time conversation tracking and introduced AMA Ads for enhanced business engagement. Notable partnerships with IAS and DoubleVerify strengthened brand safety measures, achieving a 99% safety rating.

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