Browse Reddit Ads updates sorted by latest
13 days ago
Reddit's CES 2025 presentation revealed significant platform updates, including research showing 42% of users trust Reddit recommendations for purchases. The platform launched Reddit Pro Trends for real-time conversation tracking and introduced AMA Ads for enhanced business engagement. Notable partnerships with IAS and DoubleVerify strengthened brand safety measures, achieving a 99% safety rating.
Trending ️🔥3 months ago
Reddit's Keyword Targeting revolutionizes digital advertising by ensuring ads appear in relevant environments, leveraging Reddit's rich conversations. This precision targeting drives 30% higher conversions and efficiency. AI-powered Dynamic Audience Expansion and Multi-placement Optimization broaden reach while maintaining relevance, reducing CPA by 30%. AI Keyword Suggestions enhance targeting by recommending effective keywords.
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Trending ️🔥4 months ago
Reddit has launched a new ads inspiration library, AI copywriter, and image auto-cropper to help small businesses create effective ads. The ads library showcases top-performing Reddit ads, offering insights and best practices. The AI copywriter generates Reddit-specific ad copy, while the image auto-cropper optimizes images for Reddit's display ratios. These tools streamline ad creation and improve performance using AI and automation.
5 months ago
Reddit is launching an Official Partner Badging Program for agency partners to earn exclusive badges and become Reddit certified experts. Building on the Reddit Ads Formula and Boost 2.0 Certification Program, it offers customized badges based on certifications and investment levels. Certified partners receive digital badges, early access to new certifications, personalized learning paths, and elevated customer service.
5 months ago
Reddit has acquired Memorable AI, an ad creative optimization platform, to enhance advertiser performance. This acquisition will integrate Memorable AI's tools into Reddit's ad stack, offering improved campaign planning and performance. Memorable AI, recognized by Gartner, uses advanced AI to optimize ad creative and predict impact. This move follows Reddit's acquisition of Spiketrap and aims to bolster its AI-driven ad solutions.
Trending ️🔥5 months ago
Reddit has launched Lead Generation Ads, allowing marketers to gather customer info directly from promotions. Integrated with Zapier, it helps businesses collect high-quality leads from Reddit's engaged users. Benefits include easy info collection, lower cost per lead, higher submission rates, and mobile optimization. Beta testing showed improved lead quality and campaign performance. The Zapier integration streamlines lead management by sending leads directly to CRMs.
7 months ago
Reddit has introduced a new premium ad placement within discussion threads to strengthen its contextual advertising. The new "Conversation Ads" will appear between comments, capitalizing on the 47% of screenviews on conversation pages. Combining Feed and Conversation Ads boosts brand awareness and action intent. Lenovo's use of these ads led to a 40% lower CPA and early campaign goal achievement. Reddit leverages its conversation-driven platform for engaging ad placements.
7 months ago
Reddit is partnering with Integral Ad Science (IAS) to offer advertisers third-party validation for campaign delivery. This integration provides Reddit advertisers with IAS’s Total Media Quality suite, enhancing brand safety, viewability, and invalid traffic measurement. The partnership aims to boost transparency and provide vital campaign insights. The IAS integration will be available globally later this year.
7 months ago
Reddit has partnered with DoubleVerify to enhance Brand Safety and Suitability reporting for ads. This integration offers global measurement and in-geo reporting, complementing the Viewability and Invalid Traffic product launched in 2023. DoubleVerify's methodology ensures over 99% of impressions are adjacent to safe content. Advertisers can refine their ad delivery using third-party transparency and first-party controls, selecting risk levels per category.
