Reddit Ads News & Updates for December 2025

Reddit Launches Interactive Ads Offering Custom Engagement for Brands

21 days ago

Reddit, with Webflow, launched Interactive Ads, enabling brands to create custom, engaging experiences within Reddit communities. These ads include games, quizzes, and dynamic content to boost user participation and brand connection. Early testers like Paramount, EA, and Red Bull used them for promotions. Designed to drive awareness and engagement, these ads are in limited alpha testing, with a $1,000 ad credit offer for spending $1,000.

Reddit Ads Manager adds AI targeting tools to boost ad performance and ROI

23 days ago

Reddit Ads

Reddit updated Ads Manager to simplify AI-powered automated targeting, expanding reach beyond initial targeting to boost campaign performance. It uses machine learning analyzing targeting, creatives, and engagement while maintaining brand safety and exclusions. Automated targeting improves impressions, conversions, and lowers costs. Reporting offers insights into audience interests and communities. Alcohol and special ad categories aren't supported.

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Reddit launches 6-second video view optimization to boost ad engagement

2 months ago

Reddit Ads

Reddit introduced a 6-second Engaged Video Views optimization to improve ad performance by targeting users likely to watch videos for at least 6 seconds. This beta feature boosts engagement and optimizes ad spend by charging only for meaningful views. Tests showed a 130% rise in view-through rate, 71% in completion rate, and an 83% drop in cost per view. Advertisers can select this goal in Reddit Ads Manager for better results.

Reddit Launches Automated Bidding for Brand Awareness Campaigns

4 months ago

Reddit Ads

Reddit now offers automated bidding for Brand Awareness & Reach campaigns with two strategies: Lowest cost, which maximizes impressions within a budget, and Cost cap, which sets a maximum CPM. This update simplifies campaign management, reduces CPM by 16%, and increases impressions by 17%. Available globally in public beta, it aims to improve performance and ease for advertisers on Reddit.

Reddit Ads Manager launches Recommendations with Optimization Score

5 months ago

Reddit Ads

Reddit Ads Manager now features Recommendations, offering personalized, data-driven tips to optimize ad campaigns and improve performance. Central to this is the Optimization Score, which rates how well an account is set up, with 100 being ideal. Scores below 80 highlight areas for improvement. Recommendations appear in a new Recommendations Center and throughout the Ads Manager for easy access during campaign management.

Reddit Expands Dynamic Product Ads to All Advertisers Boosting ROAS

6 months ago

Reddit Ads

Reddit launched Dynamic Product Ads (DPA) for all advertisers, using shopping signals to match products to users. DPAs doubled ROAS in Q1 2025 compared to standard ads. Improvements include better targeting, easier onboarding of large catalogs, and Smartly platform integration. Reddit users are active shoppers, with 85% using Reddit in product consideration and 25% expecting to spend more soon.

Reddit Launches Partners Page in Business Manager for Enhanced Collaboration

7 months ago

Reddit Ads

Reddit has introduced a Partners page in its Business Manager to improve collaboration among advertisers. This feature allows businesses to share profiles and credit lines, enhancing partnerships. Advertising agencies can create their own businesses, manage permissions, and centralize client activities. The goal is to streamline workflows and boost productivity. The feature is now available to all advertisers globally.

Reddit Launches New Ad Tools for SMBs to Enhance Retail Advertising Performance

8 months ago

Reddit Ads

Reddit ads have helped retail advertisers achieve nearly $2 in return on ad spend from April 2023 to March 2024. Advertisers can import campaign assets from Meta Ads Manager for quick ad launches. Nielsen's research suggests that increasing Reddit ad spend by 24% can boost total revenue by 11%. Reddit fosters consumer trust, making it a key platform for informed purchasing decisions. Brands should leverage dynamic ads and utilize Reddit Pro tools to enhance their advertising strategies.

Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting

8 months ago

Reddit Ads

Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.

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