
Reddit launches 6-second video view optimization to boost ad engagement
21 days ago
Reddit introduced a 6-second Engaged Video Views optimization to improve ad performance by targeting users likely to watch videos for at least 6 seconds. This beta feature boosts engagement and optimizes ad spend by charging only for meaningful views. Tests showed a 130% rise in view-through rate, 71% in completion rate, and an 83% drop in cost per view. Advertisers can select this goal in Reddit Ads Manager for better results.