Reddit Ads News & Updates for March 2025

Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting

2 days ago

Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.

Reddit Enhances Ad Controls with New Feature to Hide Ads from Specific Advertisers

13 days ago

Reddit Ads

Reddit is enhancing user control over ads by allowing users to hide ads from specific advertisers for at least one year. When an ad is hidden, future ads from that advertiser will not appear for 12 months, and users can re-hide them afterward. Users can also report ads that violate policies, blocking future ads. This update will gradually roll out across iOS, Android, and the website, building on previous ad control improvements.

Reddit Introduces Trend Tracking and AMA Ads for Enhanced Advertising Options

2 months ago

Reddit Ads

Reddit's CES 2025 presentation revealed significant platform updates, including research showing 42% of users trust Reddit recommendations for purchases. The platform launched Reddit Pro Trends for real-time conversation tracking and introduced AMA Ads for enhanced business engagement. Notable partnerships with IAS and DoubleVerify strengthened brand safety measures, achieving a 99% safety rating.

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Reddit Ads Introduces Keyword Targeting

5 months ago

Reddit Ads

Reddit's Keyword Targeting revolutionizes digital advertising by ensuring ads appear in relevant environments, leveraging Reddit's rich conversations. This precision targeting drives 30% higher conversions and efficiency. AI-powered Dynamic Audience Expansion and Multi-placement Optimization broaden reach while maintaining relevance, reducing CPA by 30%. AI Keyword Suggestions enhance targeting by recommending effective keywords.

Marketing Workflows Powered by AI

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Reddit Launches Ads Library with AI Copywriter and Image Auto-Cropper

6 months ago

Reddit Ads

Reddit has launched a new ads inspiration library, AI copywriter, and image auto-cropper to help small businesses create effective ads. The ads library showcases top-performing Reddit ads, offering insights and best practices. The AI copywriter generates Reddit-specific ad copy, while the image auto-cropper optimizes images for Reddit's display ratios. These tools streamline ad creation and improve performance using AI and automation.

Reddit Launches Official Partner Badging Program to Boost Agency Expertise

7 months ago

Reddit Ads Agencies

Reddit is launching an Official Partner Badging Program for agency partners to earn exclusive badges and become Reddit certified experts. Building on the Reddit Ads Formula and Boost 2.0 Certification Program, it offers customized badges based on certifications and investment levels. Certified partners receive digital badges, early access to new certifications, personalized learning paths, and elevated customer service.

Reddit Acquires Memorable AI to Boost Advertiser Performance with Creative Intelligence

7 months ago

Reddit Ads Reddit

Reddit has acquired Memorable AI, an ad creative optimization platform, to enhance advertiser performance. This acquisition will integrate Memorable AI's tools into Reddit's ad stack, offering improved campaign planning and performance. Memorable AI, recognized by Gartner, uses advanced AI to optimize ad creative and predict impact. This move follows Reddit's acquisition of Spiketrap and aims to bolster its AI-driven ad solutions.

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Reddit Launches Lead Generation Ads with Zapier Integration

8 months ago

Reddit Ads

Reddit has launched Lead Generation Ads, allowing marketers to gather customer info directly from promotions. Integrated with Zapier, it helps businesses collect high-quality leads from Reddit's engaged users. Benefits include easy info collection, lower cost per lead, higher submission rates, and mobile optimization. Beta testing showed improved lead quality and campaign performance. The Zapier integration streamlines lead management by sending leads directly to CRMs.

Reddit Launches New Premium Conversation Ads in Discussion Threads

9 months ago

Reddit Ads

Reddit has introduced a new premium ad placement within discussion threads to strengthen its contextual advertising. The new "Conversation Ads" will appear between comments, capitalizing on the 47% of screenviews on conversation pages. Combining Feed and Conversation Ads boosts brand awareness and action intent. Lenovo's use of these ads led to a 40% lower CPA and early campaign goal achievement. Reddit leverages its conversation-driven platform for engaging ad placements.

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