Reddit Ads News & Updates for April 2025

Reddit Launches Partners Page in Business Manager for Enhanced Collaboration

8 days ago

Reddit has introduced a Partners page in its Business Manager to improve collaboration among advertisers. This feature allows businesses to share profiles and credit lines, enhancing partnerships. Advertising agencies can create their own businesses, manage permissions, and centralize client activities. The goal is to streamline workflows and boost productivity. The feature is now available to all advertisers globally.

Reddit Launches New Ad Tools for SMBs to Enhance Retail Advertising Performance

18 days ago

Reddit Ads

Reddit ads have helped retail advertisers achieve nearly $2 in return on ad spend from April 2023 to March 2024. Advertisers can import campaign assets from Meta Ads Manager for quick ad launches. Nielsen's research suggests that increasing Reddit ad spend by 24% can boost total revenue by 11%. Reddit fosters consumer trust, making it a key platform for informed purchasing decisions. Brands should leverage dynamic ads and utilize Reddit Pro tools to enhance their advertising strategies.

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Reddit Expands Conversation Ad Inventory to All Advertisers with New Suitability Reporting

22 days ago

Reddit Ads

Reddit has expanded conversation ads to all advertisers, enabling ad placements between comments on conversation pages. This includes enhanced brand safety features through partnerships with verification services. Advertisers using multi-placement strategies can save costs compared to those targeting only the feed. All advertisers will be automatically opted into these ad slots, which meet brand safety requirements, with verification from DoubleVerify and IAS.

Reddit Enhances Ad Controls with New Feature to Hide Ads from Specific Advertisers

1 months ago

Reddit Ads

Reddit is enhancing user control over ads by allowing users to hide ads from specific advertisers for at least one year. When an ad is hidden, future ads from that advertiser will not appear for 12 months, and users can re-hide them afterward. Users can also report ads that violate policies, blocking future ads. This update will gradually roll out across iOS, Android, and the website, building on previous ad control improvements.

Reddit Introduces Trend Tracking and AMA Ads for Enhanced Advertising Options

3 months ago

Reddit Ads

Reddit's CES 2025 presentation revealed significant platform updates, including research showing 42% of users trust Reddit recommendations for purchases. The platform launched Reddit Pro Trends for real-time conversation tracking and introduced AMA Ads for enhanced business engagement. Notable partnerships with IAS and DoubleVerify strengthened brand safety measures, achieving a 99% safety rating.

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Reddit Ads Introduces Keyword Targeting

6 months ago

Reddit Ads

Reddit's Keyword Targeting revolutionizes digital advertising by ensuring ads appear in relevant environments, leveraging Reddit's rich conversations. This precision targeting drives 30% higher conversions and efficiency. AI-powered Dynamic Audience Expansion and Multi-placement Optimization broaden reach while maintaining relevance, reducing CPA by 30%. AI Keyword Suggestions enhance targeting by recommending effective keywords.

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Reddit Launches Ads Library with AI Copywriter and Image Auto-Cropper

7 months ago

Reddit Ads

Reddit has launched a new ads inspiration library, AI copywriter, and image auto-cropper to help small businesses create effective ads. The ads library showcases top-performing Reddit ads, offering insights and best practices. The AI copywriter generates Reddit-specific ad copy, while the image auto-cropper optimizes images for Reddit's display ratios. These tools streamline ad creation and improve performance using AI and automation.

Reddit Launches Official Partner Badging Program to Boost Agency Expertise

8 months ago

Reddit Ads Agencies

Reddit is launching an Official Partner Badging Program for agency partners to earn exclusive badges and become Reddit certified experts. Building on the Reddit Ads Formula and Boost 2.0 Certification Program, it offers customized badges based on certifications and investment levels. Certified partners receive digital badges, early access to new certifications, personalized learning paths, and elevated customer service.

Reddit Acquires Memorable AI to Boost Advertiser Performance with Creative Intelligence

8 months ago

Reddit Ads Reddit

Reddit has acquired Memorable AI, an ad creative optimization platform, to enhance advertiser performance. This acquisition will integrate Memorable AI's tools into Reddit's ad stack, offering improved campaign planning and performance. Memorable AI, recognized by Gartner, uses advanced AI to optimize ad creative and predict impact. This move follows Reddit's acquisition of Spiketrap and aims to bolster its AI-driven ad solutions.

Reddit Ads News

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