
Reddit Expands Dynamic Product Ads to All Advertisers Boosting ROAS
7 days ago
Reddit launched Dynamic Product Ads (DPA) for all advertisers, using shopping signals to match products to users. DPAs doubled ROAS in Q1 2025 compared to standard ads. Improvements include better targeting, easier onboarding of large catalogs, and Smartly platform integration. Reddit users are active shoppers, with 85% using Reddit in product consideration and 25% expecting to spend more soon.