
Reddit Launches Automated Bidding for Brand Awareness Campaigns
7 days ago
Reddit now offers automated bidding for Brand Awareness & Reach campaigns with two strategies: Lowest cost, which maximizes impressions within a budget, and Cost cap, which sets a maximum CPM. This update simplifies campaign management, reduces CPM by 16%, and increases impressions by 17%. Available globally in public beta, it aims to improve performance and ease for advertisers on Reddit.