SKAdNetwork (SKAN) conversion reporting in Reddit Ads Manager is a feature that provides post-install reporting insights for iOS app install campaigns. It allows advertisers to access deeper insights into post-install conversion events, which helps in making more informed budget and optimization decisions. This feature is available within Reddit Ads Manager, offering a consolidated view and eliminating the need to toggle between Reddit and MMP dashboards.

To use SKAdNetwork conversion reporting for iOS app install campaigns on Reddit, you need to:

1. Map your SKAN conversion values to a Reddit supported conversion event within your MMP’s portal.
2. Check the available post-install conversion event metrics in the Help Center.
3. Monitor the new 'Unknown' metric and update your mapping if necessary to align with Reddit accepted event types.

If you require assistance with mapping, you can reach out to your MMP representative or customer support team.

The latest update to Reddit Ads Manager includes:

• A variety of new post-install conversion event types to provide more detailed insights.
• Support for both SKAN and MMP postbacks for all conversion event types.
• An 'Unknown' metric to capture any SKAN conversion values not mapped to a Reddit accepted event type, with the goal of having zero Unknown events.

These features are designed to enhance the advertising experience on Reddit by offering more comprehensive data for campaign optimization.