Reddit has announced a new Ads API partnership with Sprinklr, a customer experience management platform. This collaboration marks Reddit's first advertising API partner and includes the integration of Reddit’s Data API. This integration allows Sprinklr customers to analyze public conversations on Reddit, providing insights to better inform their paid and organic strategies on the platform.
Key Highlights
Integration Benefits:
- Sprinklr users now have access to all of Reddit’s ad solutions directly through Sprinklr’s platform.
- Thousands of companies, including PepsiCo, Uber, Puma, and Honda, use Sprinklr for social media management.
- Easier access to Reddit ads could encourage these companies to experiment more with Reddit’s advertising offerings.
Broader Opportunities:
- The partnership will broaden opportunities for other businesses to explore Reddit ads with more in-depth insights to drive performance.
- Reddit is seeking to appoint more partners for its Ads API, further expanding third-party ad opportunities.
Enhanced Customer Insights:
- Sprinklr customers can analyze public conversations on Reddit to better understand audience sentiments and actions.
- This will help inform their paid and organic strategies on Reddit.
Statements from Executives
Jonathan Flesher, Reddit’s VP of Business Development:
- Emphasized the value of Reddit’s contextually rich discussions for businesses to learn, spot trends, test ideas, and engage in informed discussions.
- Highlighted the partnership’s potential to connect Sprinklr customers to relevant, engaged, and real conversations on the internet.
Jim Tomanchek, Sprinklr VP of Global Partnerships:
- Noted Reddit’s unique approach to interest-based communities and contextually rich engagement.
- Stressed the importance of this integration for enterprise customers, especially as the privacy landscape evolves.
Technical Integrations
Reddit Data API Integration:
- Provides Sprinklr customers direct access to near real-time public conversations on Reddit.
- Relevant Reddit posts and comments will appear in Sprinklr’s interactive customer dashboard.
- Combines Sprinklr’s analytics with Reddit’s human conversation archive for enhanced feedback, sentiment analysis, trends, and competitive insights.
Reddit Ads API Integration:
- Sprinklr customers can access all of Reddit’s ad solutions directly through the Sprinklr platform.
- The integration will inform advertising strategies to reach relevant audiences on Reddit.
- Advertisers can optimize content for maximum reach and engagement, and tailor advertising for maximum effectiveness and ROI.
Public Launch of Reddit Ads API
- The Reddit Ads API is now available to developers and advertisers.
- Serves as the primary entry point for Reddit’s growing Marketing API ecosystem.
- Allows full access to ad creation and analytics tools for building robust and customizable campaign tools on the platform.
Capabilities for Advertisers
Through the Ads API, Reddit advertisers can:
- Manage the end-to-end creation of their Reddit Ad campaigns.
- Access analytics to understand performance across businesses, accounts, campaigns, ad groups, and more.
- Optimize ad delivery and retarget audiences via Reddit’s Conversions API.
- Integrate product feeds into Reddit Ads using Reddit’s Catalog API.
Marketers and developers interested in enhancing their brands’ presence on Reddit with Sprinklr or building onto the Reddit Ads API can visit the Reddit for Business website.
