Reddit Pro Launches New Profile Tools to Enhance Business Engagement

May 09, 2025 at 5:00:09 AM

TL;DR Reddit has introduced Pro Profile Tools for businesses to improve engagement. The profile setup is now easier, allowing businesses to create a clear identity with suggested bios during sign-up, needing just their website and a description. They can also crosspost relevant community conversations to their profiles, boosting credibility. These tools help establish professional identities and foster trust, enabling better connections and success on Reddit.

Reddit has enhanced its Reddit Pro suite with new profile tools aimed at businesses, facilitating organic engagement across its vast network of over 100,000 communities.

Streamlined Profile Set-Up

Setting up a business profile is crucial for establishing a clear identity on Reddit. The new process simplifies this by generating suggested bios during the sign-up, requiring only the official website and a choice from several descriptions to complete the profile.

auto profile.gif

Crosspost Community Conversations

Businesses can now showcase relevant community posts and comments directly on their profiles. By utilizing the Trends tab, they can crosspost discussions about their products or industry, enhancing credibility among users and fostering trust.

These tools collectively enable businesses to create a professional presence on Reddit, making it easier for users to recognize and engage with them. Jim Squires, EVP of Business Marketing and Growth at Reddit, emphasized that these tools empower businesses to build credibility and enrich communities with knowledgeable experts. The new profile tools are available to all businesses that sign up for Reddit Pro.