Reddit has launched a major update to Reddit Pro, its free suite of business tools, now available on iOS with Android coming soon. This update focuses on helping businesses navigate the AI-driven discovery era by enabling real-time community monitoring, enhanced performance insights, and providing a comprehensive guide for building an authentic organic presence on Reddit.
AI and Reddit's Role in Business Discovery
AI tools increasingly rely on Reddit as a primary source for recommendations. As of August 2025, Reddit is the #1 most cited source across major AI platforms. This makes maintaining a strong Reddit presence essential for businesses to influence how they are discovered and cited by AI.
Impact of Authentic Engagement
Research shows that authentic brand engagement on Reddit—through posting and commenting—positively influences user discussions about the brand:
- One organic post per week by a brand correlates with a 3.5% increase in positive user posts about that brand.
- Three organic comments by a brand on user posts result in a 2.2% increase in positive organic posting.
Key Features of the Reddit Pro Update
- Mobile Trends Tool: Businesses can now monitor mentions, track keyword conversations, and identify engagement opportunities in real time from their mobile devices. This allows immediate responses to customer questions or trending topics, avoiding delays that cause missed opportunities.
- Performance Insights for Comments: Since trust is built in comment sections, Reddit Pro now offers metrics to evaluate which responses are most helpful, which communities are most receptive, and how comment participation boosts a brand’s Reddit presence.
- Reddit Pro Organic Playbook: A first-of-its-kind guide for businesses detailing Reddit’s unique culture, community dynamics, and best practices for meaningful engagement. It helps businesses avoid common pitfalls and unlock success on the platform.
Business Benefits and Integration
With AI changing information discovery, Reddit’s role in maintaining business visibility is growing. Early authentic engagement on Reddit offers a long-term advantage over traditional marketing channels. The new Reddit Pro tools enable businesses to:
- Track mentions of their brand, products, or competitors throughout the day.
- Respond promptly to customer questions and provide support.
- Measure the impact of posts and comments.
- Learn effective strategies for authentic engagement.
Getting Started
Reddit Pro is currently available on iOS for existing users, with Android support expected later in the fall. Businesses can update their Reddit app, log in with their business username, and access Reddit Pro from the menu. New users can upgrade their username through the app to start using the tools.
This update positions Reddit as a critical platform for businesses adapting to AI-driven customer discovery by facilitating authentic, timely, and measurable engagement directly from mobile devices.
