Reddit has introduced new Reddit Pro tools for publishers to help media outlets share and track content more effectively across its platform, which has over 110 million daily active users. These tools aim to connect publishers with engaged Reddit communities and enhance the way news is consumed and discussed on Reddit.
Reddit Pro Tools for Publishers
The new suite, currently in beta, includes three main features within a new “Links” tab on Reddit Pro:
- Article Insights: Publishers can monitor which stories are shared on Reddit, identify the specific communities engaging with their content, and track metrics such as views, upvotes, and clicks to refine their audience growth strategies.
- Auto Import Articles: Publishers can sync their RSS feeds to automatically import articles into Reddit Pro, making them instantly shareable.
- Community Recommendations: AI-powered suggestions help publishers find the most relevant Reddit communities to post their articles, fostering meaningful conversations.
These tools have been alpha tested with publishers like The Atlantic, The Hill, NBC News, and The Associated Press. Reddit is now accepting applications for the beta test, aiming for global availability by next year.
Publisher Engagement and Traffic Growth
With shifting traditional traffic sources, Reddit offers a new avenue for publishers to reach a highly engaged audience. Reddit’s partnerships team has collaborated with media organizations to develop effective Reddit engagement strategies, often making Reddit a top source of social referral traffic. Sarakshi Rai, Deputy Managing Editor at The Hill, highlighted how Reddit Pro helped grow their presence and foster real discussions, making Reddit their top social referral traffic source.
Improved Link Viewing Experience
Reddit is also testing a new way to read articles directly within the Reddit app. Users can swipe up to view comments and join conversations without leaving the app, making it easier to engage with news and interact with publishers.
Future Goals
These tools represent the first step toward deeper publisher engagement and a conversation-forward reading experience on Reddit. The platform aims to become a primary destination for distributing and discussing news with real human perspectives, with ongoing improvements planned to support publications, editors, and reporters.
Additional Information
Publishers interested in testing can sign up for the beta waitlist at business.reddit.com/pro/publishers, with acceptance notifications rolling out within 1-3 weeks. Reddit will also host training sessions and a fireside chat at the Online News Association Conference (ONA) in New Orleans from September 10-13, providing hands-on Reddit training and insights from publishers successfully using Reddit to grow their audiences.
