Reddit is partnering with Integral Ad Science (IAS) to offer third-party validation for ad campaigns on its platform. This integration provides Reddit advertisers with IAS’s Total Media Quality suite, enhancing brand safety, viewability, and invalid traffic measurement. The announcement comes one day after Reddit announced the partnership with IAS's competitor DoubleVerify.
Key Benefits for Advertisers
- Brand Suitability and Quality Metrics: Leverage GARM-aligned metrics from IAS.
- Video-Level Insights: Utilize IAS’s AI-powered multimedia analysis.
- Enhanced Brand Protection: Combine IAS’s measurement with Reddit’s moderation capabilities.
- Unified Reporting: Access comprehensive campaign insights within IAS Signal.
This collaboration addresses advertisers' concerns about brand safety and transparency, providing essential insights to justify ad spend and growth on Reddit. Transparency is crucial for ad platforms to attract big brands. By integrating IAS, Reddit aims to boost advertiser confidence and spending.
Future Rollout
The IAS integration will be available to Reddit’s global advertisers later this year.
