Spotify Advertising has launched the Spotify Ad Exchange, now available through Google's Display & Video 360 platform. This new partnership enables advertisers to seamlessly incorporate Spotify into their omnichannel campaigns, providing streamlined access to premium inventory and Spotify's engaged audience at scale.
The Spotify Ad Exchange significantly improves programmatic buying options within the Spotify Advertising ecosystem, creating expanded opportunities for advertisers to access Spotify inventory and connect with the platform's highly-engaged listeners.
Available Formats and Placements
The exchange supports multiple ad formats including:
- Audio
- Video
- Display
Current placements are available within Music content, with podcast placement integration scheduled to launch in the second half of 2025.
Buying Options and Partners
Advertisers can access the exchange through:
- Open Auction
- Private Marketplace (PMP)
The partnership currently includes integration with several platforms:
- Display & Video 360
- The Trade Desk
- Magnite
- LiveRamp
Additional partners including Yahoo DSP and Adform will be added in the near future.
Geographic Availability
Open Auction Markets
The Open Auction functionality is available across 37 markets including the US, Canada, Australia, New Zealand, Singapore, India, and numerous European countries including the UK, Germany, France, Spain, Italy, and the Nordic region.
Private Marketplace Markets
The Private Marketplace option is currently available in 16 markets including the US, Canada, Australia, Singapore, India, and select European countries such as the UK, Germany, France, Italy, Spain, Netherlands, and Nordic nations.
