The general availability of Structured Data Files v9.1 has been announced, allowing users to upload and download SDFs in the Display & Video 360 UI. Key updates in SDF v9.1 include:
- Configuration options for targeting at the Line Item or Ad Group resource-level for Demand Gen Line Items.
- Introduction of a Combined Audience Targeting column in Ad Group files.
- The Io Objective column is now required in Insertion Order files.
- Updates to options in the Bid Strategy Unit and TrueView Video Ad Formats columns in Line Item files.
- Removal of the Bid Multipliers column from Line Item files, and the Measure DAR and Measure DAR Channel columns from Insertion Order files.
Full details on the changes can be found in the Structured Data Files release notes. Notably, SDF v7 is deprecated and will sunset on November 4, 2025, while SDF v7.1, v8, and v8.1 are scheduled for sunset on March 3, 2026. Users on deprecated versions should refer to the v9 migration guide for updates. For assistance with the new version, users can consult the support guide or contact the team directly.
