The April 2026 update to the Display & Video 360 API introduces several key enhancements. It adds support for additional Exchange and ThirdPartyVendor values, includes AdAsset identifier fields within objects used in AdGroupAd resources, and offers beta support for Demand Gen resource management.
Demand Gen Beta Support
Demand Gen campaign support is currently in beta and limited to allowlisted customers. For these partners:
- Demand Gen line items, ad groups, and targeting are accessible via get and list requests.
- Demand Gen line items, ad groups, ads, and targeting can be created, deleted, and updated.
Full general availability support for Demand Gen is planned for later this year, with an announcement to follow in a future release. Detailed instructions for creating Demand Gen ad campaigns are available in the official guide.
Additional Information
Users should update their client library to the latest version before using the new features. A complete list of new features is available in the Display & Video 360 API release notes. For questions or discussions, the team encourages engagement on the “Google Advertising and Measurement Community” Discord server.
