Reddit has introduced the Official Partner Badging Program to deepen partnerships with agencies and enhance their expertise in Reddit Ads. This program allows agency partners to earn exclusive badges, becoming Reddit certified experts. The initiative follows the launch of Reddit Ads Formula in June 2022 and the “Boost 2.0 Certification Program” in October 2023. Early participants include Just Global, Aleph, Omni Advertising, GroupM, Tinuiti, BVK, Furman Roth, and InHouse Agency.
Badge Program Details
- Customized Badges: Different badges are awarded based on Reddit Ads Formula certifications and overall investment.
- Certified Sales Partners: Receive a shareable digital badge.
- Certified Sales Gold Partners: Meet both certification and investment requirements, featured on Reddit for Business website.
Exclusive Offerings for Certified Partners
- Early Access: New Reddit Ads Formula certifications.
- Personalized Learning Paths: Tailored resources like insights, webinars, and product training.
- Elevated Customer Service: Customized solutions from experts.
- Exclusive Recognition: Features in email newsletters, social media, and Reddit for Business website.
Program Impact
- Webinar Feedback: 92% of attendees reported a clearer understanding of Reddit marketing strategies.
- SMB Benefits: Certified small businesses are 23% more likely to run multiple campaigns and increased spending by 88% within 2 months.
Testimonials
- Gillian Collison, GroupM: Praised the comprehensive and well-structured content of Reddit Ads Formula.
- Carson Maddocks, Omni Advertising: Appreciated the excellent support and continuous platform improvements.
- Madison Tenneson, Tinuiti: Highlighted the transformative impact and advanced training of the program.
For more information on the Partner Badging Program and advertising options, visit Reddit's website.
