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Google Ad Manager Launches New Sellside Audience Curation Capabilities for Agencies

Google Ad Manager Launches New Sellside Audience Curation Capabilities for Agencies

1 months ago

Programmatic Ads Agencies

Google Ad Manager is launching new sellside audience curation capabilities, allowing agencies to buy curated audiences and inventory packages. Benefits include greater transparency, improved targeting, higher match rates, and clearer forecasting. Launching in North America with a global rollout next year, these tools help agencies optimize workflows and manage direct deals. Curation simplifies discovering and activating inventory and supports multiple data providers.

Google
Google

Official Source

Official Source

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Official Source
Political Ad Spend Boosts Connected TV Media

Political Ad Spend Boosts Connected TV Media

4 months ago

CTV Agencies

Political ad spending in the U.S. is increasingly directed towards connected TV (CTV), especially for local and statewide elections. The 2024 election cycle has seen a significant rise in ad spend compared to 2020, with Democrats currently outspending Republicans. CTV's appeal lies in its enhanced targeting and measurement capabilities. Experts predict that as the election nears, CTV ad spend will continue to grow, reflecting a shift from traditional media.

Digiday
Digiday
Reddit Launches Official Partner Badging Program to Boost Agency Expertise

Reddit Launches Official Partner Badging Program to Boost Agency Expertise

4 months ago

Reddit Ads Agencies

Reddit is launching an Official Partner Badging Program for agency partners to earn exclusive badges and become Reddit certified experts. Building on the Reddit Ads Formula and Boost 2.0 Certification Program, it offers customized badges based on certifications and investment levels. Certified partners receive digital badges, early access to new certifications, personalized learning paths, and elevated customer service.

Reddit
Reddit

Official Source

Official Source

Reddit is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Publicis Acquires Influencer-Marketing Giant Influential

Publicis Acquires Influencer-Marketing Giant Influential

4 months ago

Influencer Marketing Agencies

Publicis Groupe has acquired Influential, the largest influencer marketing company by revenue, for $500 million. Influential manages a network of over 3.5 million creators, including 90% of global influencers with over 1 million followers. Publicis will integrate Influential's platform with Epsilon's consumer insights to help clients connect with target audiences. This acquisition highlights the growing importance of influencer marketing.

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Global Ad Revenue to Hit $989.8B in 2024, Surpass $1 Trillion in 2025: GroupM Forecast

Global Ad Revenue to Hit $989.8B in 2024, Surpass $1 Trillion in 2025: GroupM Forecast

6 months ago

Agencies

Global ad revenues are projected to grow by 7.8% in 2024 to $989.8 billion, surpassing the trillion-dollar mark in 2025 with a 6.8% increase to $1.1 trillion. The U.S. and China, contributing 57.1% of global ad revenue, are key growth drivers. U.S. ad spend is expected to reach $365.9 billion in 2024, while China's ad market grows 14% to $199.4 billion. Digital ad spend will dominate, making up 70.6% of total global ad spend.

GroupM
GroupM

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