Browse Influencer Marketing updates sorted by latest
1 months ago
Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.
Trending ️🔥5 months ago
YouTube has announced updates to its advertising platform, introducing new formats and measurement tools while strengthening creator partnerships. These updates aim to help brands reach and engage audiences more effectively, including on YouTube Shorts. New ad formats and AI-powered video campaigns are designed to drive meaningful outcomes. YouTube is also enhancing its tools for managing creator partnerships and improving ad performance.
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Trending ️🔥6 months ago
Facebook has launched the Content Monetization beta, merging In-stream ads, Ads on Reels, and the Performance bonus. Creators can now earn from Reels, longer videos, photos, and text posts. Since 2017, over four million creators have earned money on Facebook, with payouts exceeding $2 billion last year. The new program simplifies monetization by consolidating formats and insights. Invitations are being sent to one million creators, with open enrollment expected in 2025.
8 months ago
Google's Team Pixel influencer program for the Pixel 9 has caused controversy by requiring influencers to prefer Pixel over competitors or risk termination. This stipulation, confirmed by The Verge, upset many creators and led some to quit the program. Google admitted the language "missed the mark" and removed it. The program, managed by PR agency 1000heads, aims to seed Pixel devices to influencers, distinct from traditional press reviews.
8 months ago
TikTok is offering cash incentives to attract new creators amid concerns about its growth. The platform rewards users with Amazon gift cards for inviting popular YouTube and Instagram creators. This comes as TikTok faces growth plateauing, potential U.S. bans, and competition from Instagram Reels and YouTube Shorts. Despite a billion users, TikTok's future is uncertain due to data privacy concerns and regulatory challenges.
8 months ago
Publicis Groupe has acquired Influential, the largest influencer marketing company by revenue, for $500 million. Influential manages a network of over 3.5 million creators, including 90% of global influencers with over 1 million followers. Publicis will integrate Influential's platform with Epsilon's consumer insights to help clients connect with target audiences. This acquisition highlights the growing importance of influencer marketing.
11 months ago
TikTok's free Small Biz Summit on June 11th, 2024, will feature industry experts and SMBs sharing insights on maximizing ROI and creating effective videos. The event aims to educate businesses interested in TikTok marketing. Attendees will gain access to exclusive resources for business success on TikTok. The recent TikTok Economic Impact Report reveals that 88% of SMBs saw a sales increase after promoting on TikTok.
11 months ago
Influencer marketing is evolving with increased ad budgets and a focus on competitive analysis. Agencies are using predictive modeling and competitive analysis to inform strategies, analyzing competitors' spending habits, influencer relationships, and market influence. Brands seek insights into competitors' successful strategies to guide their investments. However, over-reliance on competitor data is cautioned against, as it can cloud long-term vision.
11 months ago
In 2024, gaming and esports talent management has adapted due to budget cuts. After a COVID-19-induced gaming boom, brands' budgets have reverted to pre-pandemic levels, prompting talent managers to assist creators in building independent businesses or securing lucrative deals with non-endemic brands. They face competition from esports organizations and larger talent agencies. However, a consolidation of talent management companies is predicted.
