Influential

Influential leverages the industry's richest data and the smartest AI, powered by IBM Watson, to precisely match brands with the right talent. This ensures that brands reach the right audiences and drive business impact. The AI examines over 100B+ data points from countless social media posts, uncovering actionable insights that power your brand's campaigns to generate tangible real-world ROI.

Influential offers the most detailed data analysis by leveraging the industry's most comprehensive dataset. The AI examines over 100B+ data points to uncover actionable insights. This includes psychographic analysis, engagement analysis, comprehensive audience analysis, and real-time reporting. These insights help in generating tangible real-world ROI for your brand's campaigns.

Influential's exclusive partnerships enhance its ability to deliver value, innovation, and scale for clients. These partnerships include preferred partnerships with major social media platforms like TikTok, Meta, YouTube, Snap, Pinterest, and Sandbox. Additionally, Influential has exclusive tech offerings from IBM Watson, Adomni, Advantage Solutions, and Mirriad, as well as unique creative opportunities via elite talent agencies, sports leagues, media outlets, government agencies, and more.

Influential has always championed diversity and inclusion, directing over $100M+ in payouts to diverse creators through Black-owned and multicultural media companies. 91% of Influential campaigns featured at least one diverse creator, and 57% of campaigns featured a majority of diverse creators. Additionally, 70% of their TikTok campaigns feature diverse creators, beating the platform’s benchmark by 10%. Influential is also a preferred partner of Group Black, UMG, ESSENCE, and Black Menswear.

Brands can expect robust results from Influential campaigns, including $2.5B in measurable sales for partners. Key metrics include 10.2M impressions, 90% positive sentiment, $2.5M in online sales, $567K in in-store sales, and a 5.68% conversion rate. Influential's preferred partnerships with Circana (IRI), Advantage Solutions, Amazon, Qualtrics, Place IQ, and Samba TV allow tracking of conversions across every online and offline metric.

Influential's team is composed of expert strategists and managers who guide every campaign from start to finish. They handle all creator relationships and have an average NPS of 87, double the national average. The team combines best-in-class machine learning and data sets with human expertise to inspire creative content, strategy, influencer curation, and innovative media solutions.