Lia Haberman

Lia Haberman

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About

Lia is a renowned creator economy expert, advisor, and educator. She consults for major brands like Google and AT&T on social and influencer marketing. Lia teaches at UCLA Extension and leads workshops for prominent creators and companies. Featured in top media outlets, she's recognized as a leading voice in the creator economy. Her weekly newsletter, ICYMI, reaches 25K subscribers and is acclaimed by Buffer as one of the best marketing newsletters of 2023 and 2024.

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TikTok Urges Users to Enable Content Sharing Ahead of Notes Feature Rollout

TikTok Urges Users to Enable Content Sharing Ahead of Notes Feature Rollout

2 months ago

TikTok is notifying users about its upcoming Notes feature, which isn't available in all regions, including the US. Users are encouraged to allow their content to be discoverable on Notes, including profiles, public photo posts, and comments. TikTok emphasizes that this will help users get discovered by more people. The decision to enable this option can only be made once. TikTok is preparing for a wider rollout by building a content base in advance.

Instagram Tests New Photo Collage Feature for Image Compilations Trending ️‍πŸ”₯

Instagram Tests New Photo Collage Feature for Image Compilations

4 months ago

Instagram is testing a new "Photo Collage" feature allowing users to create compilations from their photos. A "Try it" button has been spotted, indicating early testing. The feature aims to combine multiple photos into one image, but it's not fully implemented yet. Meta has not released official information, and it's unclear if or when it will be widely available. Users should watch for updates and announcements.

The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

TikTok Offers Cash to Attract New Creators

TikTok Offers Cash to Attract New Creators

TikTok is offering cash incentives to attract new creators amid concerns about its growth. The platform rewards users with Amazon gift cards for inviting popular YouTube and Instagram creators. This comes as TikTok faces growth plateauing, potential U.S. bans, and competition from Instagram Reels and YouTube Shorts. Despite a billion users, TikTok's future is uncertain due to data privacy concerns and regulatory challenges.

Instagram Doubles Carousel Post Limit to 20 Photos or Videos

Instagram Doubles Carousel Post Limit to 20 Photos or Videos

4 months ago

Instagram is increasing the number of photos and videos in a single grid post to 20, up from 10. This change enhances the carousel feature, introduced in 2017, which allows users to share multiple pieces of content in one post. The update aligns Instagram more closely with TikTok, which supports up to 35 photos per post. The new feature, which also includes adding songs and collaborative posts, starts rolling out globally today.

Instagram Integrates Notes into Activity Tab

Instagram Integrates Notes into Activity Tab

5 months ago

Instagram has added Notes to users' Activity tabs, following the recent expansion to Reels and Posts. Users can now view Notes directly in their Activity feed, centralizing interactions and improving accessibility. The previous update allowed users to leave Note-like messages on Reels and Posts, visible for three days to mutual followers. This change aims to enhance user experience and streamline engagement across the platform.

Instagram Shares Tips for Boosting Reels Performance via Professional Dashboard

Instagram Shares Tips for Boosting Reels Performance via Professional Dashboard

5 months ago

Instagram has shared tips for improving Reels performance on its Professional Dashboard. Key recommendations include grabbing attention in the first 3 seconds, keeping Reels 30-60 seconds long, using trending hashtags and audio, driving direct engagement, replying to comments within 7 days, sharing content on multiple platforms, creating relatable and humorous content, uploading high-resolution clips, and producing at least 10 Reels per month.

Instagram Adds New "Open to Collaborating" Status for Creators Trending ️‍πŸ”₯

Instagram Adds New "Open to Collaborating" Status for Creators

5 months ago

Instagram's new "Open to Collaborating" status in its Professional Dashboard helps creators connect by signaling their willingness to collaborate. This status appears on profiles and in direct messages, making it easier to find potential collaborators and expand reach. The feature underscores Instagram's commitment to fostering a collaborative environment and encouraging creative partnerships on the platform.

Instagram Adds Music to Carousel Posts with Video Clips

Instagram Adds Music to Carousel Posts with Video Clips

6 months ago

Instagram now allows users to add music to carousel posts with video clips, previously limited to still images. This update aims to create more dynamic posts. Enhancing its music features, Instagram anticipates a potential TikTok ban in the U.S., positioning itself as a leading alternative for music promotion. Recent features include the "Add Yours Music" sticker, Music in Notes, and song lyrics display in Reels.