Lia is a renowned creator economy expert, advisor, and educator. She consults for major brands like Google and AT&T on social and influencer marketing. Lia teaches at UCLA Extension and leads workshops for prominent creators and companies. Featured in top media outlets, she's recognized as a leading voice in the creator economy. Her weekly newsletter, ICYMI, reaches 25K subscribers and is acclaimed by Buffer as one of the best marketing newsletters of 2023 and 2024.
TikTok is notifying users about its upcoming Notes feature, which isn't available in all regions, including the US. Users are encouraged to allow their content to be discoverable on Notes, including profiles, public photo posts, and comments. TikTok emphasizes that this will help users get discovered by more people. The decision to enable this option can only be made once. TikTok is preparing for a wider rollout by building a content base in advance.
Instagram is testing a new "Photo Collage" feature allowing users to create compilations from their photos. A "Try it" button has been spotted, indicating early testing. The feature aims to combine multiple photos into one image, but it's not fully implemented yet. Meta has not released official information, and it's unclear if or when it will be widely available. Users should watch for updates and announcements.
TikTok is offering cash incentives to attract new creators amid concerns about its growth. The platform rewards users with Amazon gift cards for inviting popular YouTube and Instagram creators. This comes as TikTok faces growth plateauing, potential U.S. bans, and competition from Instagram Reels and YouTube Shorts. Despite a billion users, TikTok's future is uncertain due to data privacy concerns and regulatory challenges.
Instagram is increasing the number of photos and videos in a single grid post to 20, up from 10. This change enhances the carousel feature, introduced in 2017, which allows users to share multiple pieces of content in one post. The update aligns Instagram more closely with TikTok, which supports up to 35 photos per post. The new feature, which also includes adding songs and collaborative posts, starts rolling out globally today.
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Instagram has added Notes to users' Activity tabs, following the recent expansion to Reels and Posts. Users can now view Notes directly in their Activity feed, centralizing interactions and improving accessibility. The previous update allowed users to leave Note-like messages on Reels and Posts, visible for three days to mutual followers. This change aims to enhance user experience and streamline engagement across the platform.
Instagram has shared tips for improving Reels performance on its Professional Dashboard. Key recommendations include grabbing attention in the first 3 seconds, keeping Reels 30-60 seconds long, using trending hashtags and audio, driving direct engagement, replying to comments within 7 days, sharing content on multiple platforms, creating relatable and humorous content, uploading high-resolution clips, and producing at least 10 Reels per month.
Instagram's new "Open to Collaborating" status in its Professional Dashboard helps creators connect by signaling their willingness to collaborate. This status appears on profiles and in direct messages, making it easier to find potential collaborators and expand reach. The feature underscores Instagram's commitment to fostering a collaborative environment and encouraging creative partnerships on the platform.
Instagram now allows users to add music to carousel posts with video clips, previously limited to still images. This update aims to create more dynamic posts. Enhancing its music features, Instagram anticipates a potential TikTok ban in the U.S., positioning itself as a leading alternative for music promotion. Recent features include the "Add Yours Music" sticker, Music in Notes, and song lyrics display in Reels.
