Instagram has shared new tips for improving IG Reels performance through its Professional Dashboard, you can find it under 'Reels best practices'. Here are the key pointers:
Key Tips for Reels Performance
- Grab Attention Quickly: Capture viewers' attention within the first 3 seconds.
- Optimal Length: Reels that are 30-60 seconds long perform better. Avoid 90-second Reels.
- Use Trending Hashtags: Despite IG’s CEO noting that hashtags don’t improve reach, using trending hashtags is recommended.
- Tap into Trends: Utilize trending audio and participate in current trends.
- Drive Engagement: Focus on direct engagement, especially shares.
- Timely Replies: Reply to comments within 7 days.
- Cross-Platform Sharing: Share your content on Instagram simultaneously with other platforms.
- Relatable and Humorous Content: Create content that is relatable and humorous.
- High-Resolution Clips: Upload clips in high resolution.
- Consistent Posting: Aim to create 10 or more Reels per month.
Additional Insights
- Familiarize yourself with current Reels trends and see what works for others.
- If you need inspiration, consider exploring within Instagram or even using an AI bot for creative ideas.
- More tips can be found in the Professional Dashboard, accessible to all Business and Creator Accounts on Instagram.
