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8 months ago
Instagram is introducing an Auto Scroll feature for some users, which automatically plays content and moves to the next post. This feature, similar to TikTok and YouTube, aims to create a more passive viewing experience that could increase views for creators and brands but may also encourage more doom-scrolling.
1 years ago
Google Ads now allows Audience Signal Targeting for App campaigns, similar to Performance Max. Previously, targeting was fully automated, and only audience exclusions were possible. This update helps brands and agencies reach specific audiences, improving return on investment. The new feature optimizes user acquisition strategies, boosts campaign performance, and increases download and engagement rates.
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