Aylin Damla

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Instagram launches Auto Scroll feature for passive content viewing

Instagram launches Auto Scroll feature for passive content viewing

1 months ago

Instagram is introducing an Auto Scroll feature for some users, which automatically plays content and moves to the next post. This feature, similar to TikTok and YouTube, aims to create a more passive viewing experience that could increase views for creators and brands but may also encourage more doom-scrolling.

Google Ads Introduces Audience Signal Targeting for App Campaigns

Google Ads Introduces Audience Signal Targeting for App Campaigns

1 years ago

Google Ads now allows Audience Signal Targeting for App campaigns, similar to Performance Max. Previously, targeting was fully automated, and only audience exclusions were possible. This update helps brands and agencies reach specific audiences, improving return on investment. The new feature optimizes user acquisition strategies, boosts campaign performance, and increases download and engagement rates.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.