Google Ads has introduced Audience Signal Targeting for App Campaigns, allowing advertisers to insert audience signals into their app campaigns. Previously, targeting was fully automated, and advertisers could only exclude audiences. This update aligns app campaigns with Performance Max (Pmax) campaigns, where audience signals can also be added.

Key Points:

• Enhanced Targeting: Advertisers can now target specific audiences in-app download campaigns, addressing a significant challenge for brands and agencies.
• Increased Efficiency: The ability to add audience signals will make app install campaigns more focused and effective, optimizing the use of advertising budgets.
• Improved Performance: This feature is expected to boost user acquisition strategies, enhance campaign performance, and lead to higher download and engagement rates.

This update marks a significant improvement in the efficiency and effectiveness of app campaigns on Google Ads.