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Smart Bidding Exploration for Search Fully Launched in Google Ads

10 months ago

Smart Bidding Exploration for search is now fully launched for advertisers using tROAS in Google Ads, available at campaign or portfolio level. It allows campaigns some flexibility, potentially increasing conversions by up to 20% at the same cost. This new feature offers exciting opportunities for performance advertisers and adds to recent updates in Google Ads. Users are encouraged to try it and share their feedback.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.