July 21, 2025 at 2:24:09 AM
Smart Bidding exploration for search is now fully launched, allowing advertisers using tROAS in Google Ads to apply it at the campaign or portfolio level. This feature offers performance advertisers flexibility, potentially boosting conversions by up to 20% without increasing costs. It represents a significant opportunity for improving campaign results. Recent updates bring many new features and announcements, generating excitement for search and Google Ads advancements.
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