Google Ads now offers full placement reporting for the Search Partner Network (SPN) across Search, Shopping, and App campaigns, fulfilling a long-standing advertiser request for transparency. This new feature reveals exactly where ads appear on SPN sites, including detailed impression data at the site level, similar to the reporting available for Performance Max campaigns.
How It Works
Advertisers can access a report listing all SPN sites where their ads were served, along with corresponding impression data. This allows precise visibility into ad distribution across the network.
Benefits
- Full Transparency: Clear insights into every SPN site showing your ads.
- Enhanced Control: Use site-level data to make informed decisions aligned with brand suitability.
- Optimized Performance: Improved ability to optimize placements for better campaign results.
Despite this advancement, many advertisers may still choose not to participate in the Search Partner Network, but the introduction of full placement reporting marks an unprecedented step toward greater advertiser control and understanding.
