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1 months ago
Google Ads is now allowing audience exclusions for Shopping campaigns, a feature that was previously unavailable. Users are surprised by this update, which opens new opportunities for targeting. This change is significant because excluding audiences from Shopping campaigns was not possible before.
3 months ago
Google introduced a Gmail feature allowing users to apply Google Ads recommendations with one click directly from their inbox. This lets advertisers implement campaign changes without opening the email or Google Ads interface. However, it raises concerns as users might apply suggestions without fully reviewing them, potentially leading to uninformed decisions. Advertisers need to be cautious when using this streamlined ad management tool.
1 years ago
Google is shutting down Google Podcasts in 24 days. Despite being pre-installed on Android phones, users preferred Spotify, YouTube, or other apps. Google Podcasts only accounts for 6% of downloads. Users can migrate subscriptions to YouTube Music with one click, while podcasters should use Google Podcasts Manager for syndication. The YouTube Music app's podcast discovery needs improvement.
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1 years ago
With Google Ads, you can now explore 'Things to do on Google'. This platform features tours, attractions, and various activities, similar to Shopping. Users can upload their product feed to the 'Things To Do Center' and connect it to Google Ads. This generates ads dynamically, which appear on Search and Maps for points of interest and experiences. This feature was launched in 2021 and requires filling out a Partner intake form to gain access.
