'Things to do on Google' is a Google Ads product similar to Shopping, but it's designed for promoting tours, attractions, and activities. It allows businesses to upload a product feed to the 'Things To Do Center', connect it with Google Ads, and then have ads dynamically generated from the feed. This feature also includes a free listings component.

To upload a product feed to 'Things to do on Google', you must use the 'Things To Do Center'. This process is similar to how you would use Merchant Center for Google Shopping. After uploading your product feed and connecting it to Google Ads, your ads will be created dynamically based on the information provided in the feed.

The results for 'Things to do' appear on Google Search and Maps when users query for points of interest such as tourist attractions, landmarks, parks, museums, etc., and for experiences like specific activities in a particular destination, including wine tours or sunset cruises.

To gain access to the 'Things To Do Center', you need to fill out the Partner intake form. Once submitted, you'll be able to start using the feature to promote your tours, attractions, and activities on Google.