The Creator Partnerships Hub Beta is now live in some Google Ads accounts, offering a significant improvement for those running YouTube sponsorships or collaborating with creators. This new feature addresses the challenge of measuring the true impact of sponsored videos by linking creator videos directly to your Google Ads account and providing detailed performance insights.
Key Features of Creator Partnerships Hub
- Links creator videos to your Google Ads account.
- Provides detailed insights on video performance.
- Tracks essential metrics such as:
- Total views
- Total Likes
- Watch time (in hours)
- Engagement (likes, comments)
- Allows filtering by linked video performance and creators with sponsored content for your brand.
Benefits for Advertisers
- Offers visibility and accountability for creator-made campaigns.
- Enables comparison of creator performance similarly to other ad formats.
- Ideal for brands scaling user-generated content (UGC), influencer partnerships, or sponsorship-based video ads.
Accessing the Hub
Find it in Google Ads UI under:
Tools > Shared Library > Creator Partnerships (Beta)
Important Note
To activate video stats, you must link the creator’s video to your account; only then will the data populate.
